Caesars Entertainment Corporation has stepped up its campaign to win a Japan integrated resort license with superstar singer Celine Dion launching a 22-city Asia-Pacific tour inside the Tokyo Dome on Wednesday night.
The tour has been touted as the latest milestone in the 15-year history of collaboration between Caesars and Dion, who began her first residency at Caesars Palace in 2003 and recently launched a new residency titled “Celine.”
More importantly, the Tokyo show was seen as a specific opportunity to highlight the company’s non-gaming proficiency directly to the Japanese market.
“Caesars Entertainment is the global leader in creating world-class live entertainment experiences and we are delighted that we helped bring Celine Dion back to Japan for the first time in 12 years,” said Caesars President and CEO Mark Frissora.
“Live Entertainment has been key to our success as the preeminent IR operator. With the IR legislation reaching its final stages, we hope this concert demonstrates our commitment to developing meaningful partnerships in Japan.”
The concert was attended by a number of key Caesars executives including President of International Development Steve Tight, Executive Vice President of Government Relations & Corporate Responsibility Jan Jones Blackhurst, Senior Vice President & Managing Director of Korea and Japan William Shen as well as members of Caesars’ Japan Advisory Council.
“Entertainment for the whole family is at the core of Caesars Entertainment and it was a delight to see such a wide range of people enjoying Celine’s concert,” Tight said. “Shows like this take place at Caesars Entertainment Integrated Resorts every day, so I hope this concert gave the audience a real taste of the type of entertainment you can expect at a Japanese Entertainment Resort.”
In its announcement, Caesars reiterated its vision to build “a world-class integrated resort which would bring world-class entertainment to Japanese audiences while also showcasing Japanese culture and entertainment to visitors from all over the world.”
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