CLIENT PROMOTION
On 1 July, on the eve of IGB Live 2025, global betting company 1xBet hosted an exclusive event for its partners. The elegant and vibrant soirée took place at The MAINE Mayfair Bar & Restaurant, a luxurious venue nestled in the heart of London. With its refined design and first-class service, the location proved a perfect match for the evening’s The Icons theme.
The celebration paid homage to the golden era of British culture – a time when the UK’s music, cinema and fashion captivated the world. Guests wandered through themed zones, soaking up the relaxed atmosphere, indulging in fine drinks, and savoring gourmet delicacies. The venue featured a signature cocktail bar alongside dedicated areas for networking, photos and new connections.
The highlight of the evening was a live performance by Hurts, the iconic duo from Manchester. The deep and instantly recognizable voice of Theo Hutchcraft cast a spell over the audience, adding a touch of magic and underlining the event’s prestige. Beloved tracks like Stay, Wonderful Life and Better Than Love held the crowd rapt, with eyes fixed on the stage.
But that was far from all – 1xBet partners were immersed in the timeless hits by Queen, touched by heartfelt tribute performances to Elton John and Adele, drawn into an interactive Sherlock Holmes mystery quest, and energized by dazzling dance numbers inspired by the Spice Girls.
Every stage of the show was seamlessly woven into the evening’s script, welcoming 1xBet partners into a world of bold British aesthetics and high-stakes luxury. A Casino Royale–themed lounge offered the perfect backdrop for relaxed conversation, poker, roulette, and blackjack. Meanwhile, actors portraying James Bond, Kate Moss and Austin Powers mingled with attendees, transforming the restaurant into a lively theatrical experience.
1xBet thoughtfully curated every detail to provide the utmost comfort and enjoyment. The brand remains dedicated to offering its partners the very best, creating exclusive formats to make cooperation seamless, effective and inspiring. Events like this deepen partnerships and prove that 1xBet knows how to build an environment where people want to grow, succeed, and stay for the long run.
1xBet extends its heartfelt thanks to all guests and looks forward to the next unforgettable occasion.
