CLIENT PROMOTION
Global bookmaker 1xBet has entered into an exclusive partnership agreement with the Billie Jean King Cup by Gainbridge – the premier year-long international team competition in women’s tennis.
Described as the women’s World Cup of Tennis, the Billie Jean King Cup by Gainbridge is a celebration of skill, passion, teamwork and the competitive spirit of female athletes from around the world.
Under the terms of the agreement, the 1xBet logo will be displayed around the courts and on other media assets throughout the play-offs, qualifiers and finals. Additionally, as the Official Betting Partner, 1xBet will receive the rights to use the Billie Jean King Cup by Gainbridge IP.
“We are happy to announce and welcome a new sponsor partner for the Billie Jean King Cup, our Official Global Betting Partner, 1xBet,” said Kerstin Lutz, CEO of Billie Jean King Cup Limited. “With their expertise and experience working with sports rights holders, we are excited to see how we can bring the partnership to life from the qualifiers in April onwards.”
1xBet’s Mark Wilson added, “Signing a sponsorship contract with BJKC is another milestone in the history of 1xBet. The agreement with the most prestigious women’s national team tennis tournament is a strategically important step that opens up new opportunities for promoting the brand among fans of the most popular tennis event.
“By investing in female sports tournaments, we contribute to the support of women in professional sports.”
