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Football fans around the world know Lee Kang-in from his performances for Paris Saint-Germain – one of the world’s greatest clubs and the official betting partner of the global bookmaker 1xBet. But do you know everything about one of the most popular athletes in Korea?
Lee Kang-in made waves
Lee Kang-in’s popularity has soared, eclipsing even that of Kylian Mbappe as his jersey sales thrive, emerging as a top seller in the club’s online store. How did this phenomenon come about? Fabien Yoon, a prominent French actor and presenter residing in Seoul, offers insight into this interesting trend.
“His pre-existing popularity soared to unprecedented heights in 2023, following his PSG debut and triumphant 2022 Asian Games victory with the U23s team,” Yoon said. “Post-tournament, his inaugural goals for the national squad catapulted him into national stardom. Today, PSG jerseys bearing his name adorn the wardrobes of countless Korean youths and their parents.”
A rising star from television
Regardless of their team allegiances, Korean fans rallied behind their “nation’s little brother”, celebrating his victories as if they were theirs. You can not only rejoice in Lee Kang-in’s successes but also benefit by playing on 1xBet. The bookmaker offers a vast array of promotions with valuable prizes and free bets, while newcomers can enjoy a welcome 100% bonus of up to €100.
Meanwhile, PSG’s sporting director, Luis Campos, emphasized that the club’s €22 million (US$23.7 million) investment in Lee Kang-in is based on his on-field talent rather than his media presence.
“I worked hard to bring Lee Kang-in to PSG, but for a long time we could not offer him more than our finances allowed,” Campos recalled. “I like him in terms of football, and he fits [manager] Luis Enrique’s game style perfectly well. I didn’t even think about the transfer’s effect on the Paris Saint-Germain brand’s popularity in Asia”.
The Portuguese is likely being somewhat diplomatic in that response given PSG strategically arranged an exhibition match with Jeonbuk in Korea during the summer break, while in the Ligue 1 game against Le Havre the names of PSG players were displayed in Korean on their shirts. Both sides benefit from cultural integration, making Lee Kang-in’s popularity as profitable as the opportunity 1xBet offers its affiliates. The company invites owners of news sites, blogs and other social media influencers to join the 1xPartners affiliate program and receive a commission of up to 50% for every referred registered customer.
Under Luis Enrique’s guidance
For over a decade, PSG’s owners have been striving to crack the code for Champions League success. Despite having star-studded lineups featuring in recent times the likes of Messi, Neymar and Mbappe, European success has remained elusive. Now, in Paris, a new project is unfolding with Lee Kang-in set to play a key role. A dynamic and technically skilled attacking midfielder, he maneuvers past opponents with lightning speed, often proving deadly in counter-attacks.
While still honing his skills in Enrique’s football philosophy, Lee Kang-in is already expanding his skills under the Spanish coach’s tutelage. Demonstrating refined dribbling, he has emerged as a standout playmaker. According to the statistical portal WhoScored, Lee ranks third among all PSG players for key passes.
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PSG has secured Lee Kang-in until 2028, showing they trust in his future with the team. Maybe soon, he’ll be PSG’s on-field leader, just as Son Heung-min is for Tottenham today.
Record-breaking young Korean player
Lee Kang-in has already carved out a remarkable collection of records for young Korean players:
- He holds the distinction of being the youngest representative from South Korea to debut in the UEFA Champions League and professional European football.
- He clinched the prestigious 2019 FIFA U-20 World Cup Golden Ball award.
- He holds the record for being the youngest player under 20 to provide at least two assists in a single La Liga match in the 21st century.
At the illustrious Parisian superclub, Lee Kang-in stands poised to ascend as a prominent figure and the ambassador of Korean football in Europe for years to come.
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