Leading sportsbook solution supplier DATA.BET says it has seen notable performance improvements among casino operators that introduced sports betting through the company’s plug-and-play integration.
Based on internal statistics across multiple clients, the company said that adding a betting vertical resulted in players who use both casino and sports betting generating up to a 4x increase in player lifetime value (LTV) compared to their previous casino-only behavior, while the same betting-active segment delivered an average 12% additional revenue without additional player acquisition. Operators also recorded higher retention and engagement levels, with every second casino player placing at least one sports bet after the sportsbook launch, it said.
The clients have, DATA.BET explained, noticed these results after integrating a Single Page Application (iFrame), which takes around one week. While DATA.BET manages all betting-related operations and configurations – both at launch and ongoing – casino operators instantly gain access to a full suite of sports, esports and virtual sports events, allowing them to focus on marketing and player acquisition, the company added. To enhance flexibility and engagement, the iFrame supports full customization: from color themes and layouts to dynamic banners, promo blocks, configurable bonuses and margin/odds control.
DATA.BET said it designed the SEO-friendly solution to ensure that search engine crawlers can easily read and index the content, thereby improving discoverability, page load times and the overall quality of metadata, which contributes to higher SEO rankings and better visibility in organic search results.
“For many casinos, betting is more than diversification – it helps operators to maximize the potential of their existing audience and improve the efficiency of traffic monetization,” said Yurii Berest, CEO of DATA.BET. “As the average stake in sports is traditionally higher than in slots, operators experience instant revenue growth while retaining and extending player lifetime value. It is a powerful model of sustainable growth that helps to boost not only the current player base but also attract new audience.”
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