Clarion Gaming’s upcoming ICE Barcelona exhibition will in 2026 include a whole new hall covering 8,000 square meters, organizers have revealed – taking the total number of halls to six.
The new Hall 1, located at the South Entrance, will feature new exhibitors such as Vegangster, INOUT, Casino Platform, Smartbet and Kendoo, alongside top-tier brands relocating from their 2025 positions such as Spribe, Softswiss, Pronet, Hub88, PIN-UP Global, Uplatform, EGT Digital and SA Gaming.
The new hall is one of a series of innovations announced by organizers this week. Other innovations include an innovators challenge, conducted in partnership with Microsoft, whereby operators and partners are invited to submit AI-driven ideas that enhance responsible play, with finalists presenting live on stage at ICE 2026. The winning team will receive expert support from Microsoft and £15,000 worth of consultancy to help bring their solution to market.
Separately, ICE Barcelona 2026 will see an estimated 10,000 product launches as well as the Barcelona Beer Festival, sponsored by Uplatform.
ICE Barcelona will run from 19 to 21 January at Fira Gran Via.
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