Global betting company 1xBet has extended its partnership with Champions League champs Paris Saint-Germain, retaining its status as the club’s official partner for the next three seasons.
The renewal was confirmed during the final day of the 2025 SBC Summit in Lisbon, where 1xBet held a substantial presence. The company explained that its partnership with Paris Saint-Germain has already demonstrated its effectiveness and the new agreement is a natural continuation of the successful collaboration.
The partnership will, it added, see 1xBet keep the status of Official Betting Partner and its logo will be featured on LED boards and 3D carpets visible at the international level. The partnership also includes the creation of joint content for Paris Saint-Germain’s social networks and other digital platforms. In addition, 1xBet will regularly engage legendary players of the French club in its activities, offering unique experiences for fans and 1xBet partners.
“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth,” said Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain.
“Together, we have already achieved remarkable milestones and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch.”
A 1xBet representative added, “For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead.”
