Undisputed heavyweight boxing champ Oleksandr Usyk will step out onto the SBC Summit 2025 Super Stage in Lisbon next week to share his insights on performing under pressure and turning adversity into success.
Organizers have announced that the Ukrainian will speak on Wednesday 17 September at 11:30am, delving into a career that has seen him established as one of the greatest boxers of his generation. The session is titled, “The Heavyweight Playbook: Building Businesses That Perform When it Matters Most.”
Rasmus Sojmark, Founder and CEO of SBC, said, “I couldn’t be more excited to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher and believe in what’s possible.”
Having conquered Tyson Fury, Anthony Joshua and Daniel Dubois to become the first two-time undisputed heavyweight champion since Muhammad Ali, Usyk will bring a unique perspective on building performance-driven businesses. He will be joined by Yevhen Krazhan, CSO of GR8 Tech, and Kyrylo Korobka, Executive Director of RTF – the blockchain-powered platform Usyk co-founded to help fighters grow, monetise their talent and engage with their communities.
“We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit,” said Krazhan. “Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we’ll explore how championship thinking translates directly to business success – delivering valuable insights for everyone hungry for that heavyweight drive. It’s going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350.”
One of boxing’s most decorated champions, Usyk won Olympic gold in 2012, became undisputed cruiserweight champion in 2018, and today reigns as heavyweight king of the four-belt era. Beyond the ring, his charisma, sharp one-liners and viral pre-fight dances have made him a global fan favorite and a symbol of unity for Ukraine.
Usyk’s keynote on the SBC Summit Super Stage follows a special appearance at the Legends Charity Game in Lisbon, where he will welcome the Portugal and World Legends teams onto the field. No stranger to football, Usyk briefly signed for Ukrainian club Polissya in 2023.
The boxing champion will also headline an exclusive walk to GR8 Tech’s booth (C350) in the Sports Betting & iGaming Zone. The booth will feature a Signed Gloves Giveaway along with interactive boxing activities hosted by industry ambassadors and influencers.
Usyk’s appearance will be part of a wider Super Stage program featuring global names from sport and business. Stars of the Legends Charity Game, including Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel, will also take the stage to highlight how football’s global influence can inspire change and raise vital support for charitable causes.
The Super Stage will also host marketing leaders Gary Vaynerchuk and Randi Zuckerberg, who will share insights on how AI and creative social storytelling can help betting and gaming brands build stronger communities and better products in a world crowded with tools, platforms, and endless choices.
To register for SBC Summit 2025, click here.
