For the past 12 years, the international SBC Awards Europe has highlighted contributions of operators, affiliates and platform providers from all sectors to the iGaming industry growth.
This year, the global betting company 1xBet received nominations in three categories:
- Marketing Campaign of the Year
- Operator of the Year
- Sportsbook Operator of the Year
“We’re glad to be among the nominees for such prestigious honors. This shows our strategy is working. Over the past year, we’ve launched key initiatives to support sports, promote responsible gaming, and back social projects. We’ll keep improving our product and introducing innovations,” said a 1xBet representative.
At the same time, 1xPartners, the affiliate program of the global betting company 1xBet, was nominated for Best Affiliate Program at Affiliate Leaders Awards 2025. This confirms the brand’s status as an iGaming industry leader.
“Our team is actively working on improving program conditions, organising exclusive partner events, and launching unique marketing campaigns. Industry experts’ recognition proves we’re on the right track,” said a 1xPartners representative.
The award ceremonies will take place at MEO Arena on 17 and 18 September 2025. The events will be held as part of the SBC Summit in Lisbon.
