Wynn Macau Ltd is looking to spend up to US$750 million through the end of 2026 on a series of upgrade and expansion projects at its Macau resorts, including development of a new large-scale events center at Wynn Palace.
The company provided details of some of its investment plans during its 2Q25 earnings call on Friday morning, which include the recently initiated expansion of the exclusive Chairman’s Club gaming area and a refresh of Wynn Tower hotel rooms at Wynn Macau. Between US$200 million and US$250 million will be spent on these in 2025, which Wynn Resorts CEO Craig Billings said will “further elevate our offerings at both properties” once complete.
More substantial, however, is the company’s plans for the Wynn Palace Event and Entertainment, to be located on the north edge of Wynn Palace and with a tentative opening date of early 2028, pending government approvals.
Wynn has cited its intention to develop an events center previously but told investors Friday that engineering and design of the project was now well underway as the company looks to capitalize on the positive impact of recent high-profile concerts hosted by some of its Macau peers.
“It is absolutely true that entertainment has been driving visitation and demand [in Macau], and when that entertainment is a large-scale arena-based event … it tends to affect everybody in the market and obviously we benefit,” Billings said.
“We also recognize that we need the capability to drive entertainment and so … the largest component of our concession [capex] commitment is an event center. We’re excited about it because it will allow us to program great entertainment and drive visitation.”
Billings reiterated that Wynn had enjoyed some benefit from concerts held at nearby Galaxy Macau and The Venetian Macao, although market strength had continued beyond these events and throughout July.
Asked to what extent Wynn was using aggressive reinvestment to maximize its exposure given the highly competitive nature of the Macau market post-pandemic, Billings added, “It is absolutely daily hand-to-hand combat for market share [in Macau] and we adjust and modulate our reinvestment up or down on any given day, hour, week, month depending upon what goals we’re trying to achieve.
“We have a very clear view of how much incremental reinvestment we need to make in order to be competitive and also to make money. I would say that our reinvestment has actually been pretty stable over the course of the past several quarters, so we’re very comfortable with where our promotions are.”
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