Philippines property developer SM Prime Holdings is expanding its MICE footprint by way of a new convention center in Cebu and expanded footprint in Pasay, Manila.
The company explained by way of a Friday announcement that the projects represent a Php5.3 billion investment into the convention and exhibition space over the next five years through its hospitality arm, SM Hotels and Convention Corp (SMHCC).
In Cebu, SMHCC is developing the brand new SMX Convention Center Seaside Cebu, due to open in 3Q26 and described as the largest and most advanced convention venues in the Visayas. The facility will offer over 21,000 square meters of leasable space across six levels, directly integrated with the SM Seaside Arena and SM Seaside Cebu Mall.
It will, SMHCC added, include spacious pre-function areas, large-scale back-of-house features and complete digital infrastructure with the company positioning it to become a regional hub for large-scale conventions, events and exhibitions.
Also under construction is SMXCITE in the company’s Mall of Asia complex in Pasay City. Due to open in 1Q27, SMXCITE will add another 18,000 square meters of leasable space to the existing 17,000 square meters at SMX Manila, providing further flexibility for SMHCC to accommodate large-scale, concurrent events.
“Our expansion into Cebu and Pasay reflects our strong belief in the potential of these cities,” said SMHCC executive vice president Peggy Angeles.
“By building next-generation venues with scale and flexibility, we are enabling more communities to benefit from the business and tourism opportunities that MICE events bring.”
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