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Shirley Tam joins INSPIRE as Chief Casino Marketing Officer

Andrew W Scott by Andrew W Scott
Mon 14 Apr 2025 at 05:42
Shirley Tam joins INSPIRE as Chief Casino Marketing Officer

Shirley Tam

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Popular casino marketing executive Shirley Tam has today joined INSPIRE Entertainment resort in Korea as Chief Casino Marketing Officer.

The author visited INSPIRE last week and was pleasantly surprised to run into Tam as she was preparing to take on her new role.

Tam’s casino career has spanned some 24 years, beginning at Caesar’s Windsor in Canada, where she rose through the ranks to Assistant Marketing Operations Manager over eight years. She then moved to Macau to work at The Venetian (four years), Galaxy (six years) and Wynn (four months), all in casino marketing roles, rising to VP level.

She then moved into the casino cruise sector, as Vice President of Marketing for Genting Hong Kong for two years, and finally took up a position as SVP Premium Marketing at Okada Manila for three years.

Leaving Okada in August 2021 during the pandemic, Tam then took a break from the industry, enrolling in a one year culinary course in the UK as a passion project, which led to many delightful Facebook images!

Tam’s re-entry into the Asia-Pacific IR industry represents another step forward for INSPIRE Entertainment Resort, which recently came under the operational control of Bain Capital, following the departure of Mohegan, which had developed the resort through to its full launch in February 2024.

The transfer of control was as a result of a Mohegan default under the terms of a US$275 million “Korea Term Loan” for the US$1.6 billion IR. Mohegan has confirmed the default was a debt covenant violation requiring INSPIRE to achieve agreed financial targets, and was not related to any missed loan payments.

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Tags: Chief Marketing OfficerInspire Entertainment ResortShirley TamSouth Korea
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Andrew W Scott

Andrew W Scott

Born in Australia, Andrew is a gaming industry expert and media publisher, commentator and journalist who moved to Hong Kong in 2005 and then Macau in 2009, when he founded O MEDIA, one of Macau’s largest media companies, former and parent company of Inside Asian Gaming (IAG). Both O MEDIA and IAG were merged with US-based gaming media brand CDC Gaming on 1 January 2025, under new corporate parent Complete Media Group (CMG).

Andrew was appointed CEO of Complete Media Group upon the merger. CMG is now the parent of three gaming media brands: Inside Asian Gaming (focusing on land-based gaming in the Asia-Pacific region), CDC Gaming (focusing on land-based gaming in the Americas), and Complete iGaming (focusing on online gaming in the Americas and APAC).

Andrew continues to be Vice Chairman and CEO of IAG and now-sister company O MEDIA.

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