The first ever ICE Barcelona has been confirmed as the biggest ICE yet, with a record 50,019 unique attendees and 92,843 total visits, according to information released by organizer Clarion.
ICE Barcelona was held at Fira de Barcelona from 20 to 22 January, having made the move from its home of the previous 11 years, ExCeL London.
Clarion said the 2025 edition included representatives from 186 countries, with 42% of attendees visiting the show for the very first time.
There was also a 42% increase in the number of regulators in attendance – 305 in total.
Of the total 50,019 unique visitors, 47% were representing the online gaming sector, with 14% representing the land-based sector and 39% both.
Clarion revealed that the combined ICE Barcelona and iGB Affiliate shows attracted a record 59,101 attendees of which iGB Affiliate counted 9,082 attendees, up 24% year-on-year. The 50,019 who attended ICE represented an 11% increase over 2024.
