European gaming supplier Zitro is increasingly focusing on the Asian market as an opportunity to develop games with truly global appeal.
Spanish-based gaming supplier Zitro is looking to immerse itself in the Asian market as a means of developing the next generation of globally successful games.
Describing Asia as a key strategic opportunity, the rapidly rising firm has identified the broader Asian market as a traditional powerhouse in terms of game development, noting that many of the industry’s most successful games first gained traction in Asia before achieving global recognition.
“These games, characterized by their high volatility and tailored for the local audience, were later exported to the rest of the world,” explains Zitro’s International President, Sebastián Salat.
“While Zitro is a European-based supplier, our ambition extends beyond our home market: we aspire to become a global leader. By immersing ourselves in this [Asian] market, we aim to understand and create the next generation of internationally successful games at their very origin and make progress towards our goal of being a global supplier.”
Having long held a presence in the Philippines’ video bingo market, Zitro’s push to become a major player in the Asian slots scene has naturally gained early momentum in Manila’s integrated resorts, with placements currently in Okada Manila, Newport World Resorts and Solaire Resort North, among others.
Next on the agenda is Southeast Asia, where the company believes there is significant potential in jurisdictions like Laos, Cambodia and Vietnam.
“Our long-term goal for Zitro in Asia and globally is to establish a presence in every jurisdiction where gaming is regulated,” says Salat. “However, our approach goes beyond simply being present; we aim to offer successful products that meet operators’ needs and deliver exceptional experiences for players. This commitment to quality and innovation will be the cornerstone of our growth and success in the region.”
Supporting Zitro’s Asian growth plan is the release of its newest cabinet line, CONCEPT, soon to be introduced across Asia, as well as a range of Asian-themed games like “88 Link – Lucky Charms” and “88 Link – Wild Duels”.
The CONCEPT cabinet line, recently showcased at ICE Barcelona, is unique due to its striking design, carefully crafted ergonomics and impressive multimedia features, the company says, as well as a striking light show that is synchronized with game sequences.
CONCEPT also features a spacious “XXL Smart Deck” aimed at providing exceptional comfort and transforming the user experience with larger screens and interactive gameplay. Animations displayed on the digital topper aim to add an extra layer of attraction, further enhancing the overall gaming experience.
Taking CONCEPT to the next level, Zitro has created its Mega Lounge and Grand Mega Lounge gaming areas, allowing operators to link together an unlimited number of machines that share a common jackpot.
According to Salat, Zitro’s global presence – the company has also enjoyed recent success in Europe and the Americas – provides it with a unique opportunity to better serve its customers’ needs.
“Zitro has built a strong global presence, with 30,000 machines operating on a revenue-share model and 50,000 already installed,” he explains. “This model allows us to continuously test and refine our products, ensuring they are perfectly tailored to the markets we serve.
“Unlike other manufacturers who don’t have access to such a large number of machines or the data they generate, we benefit from valuable insights that help us optimize our offerings.
“What truly sets us apart, however, is our ability to adapt to each country’s unique preferences. When you combine this flexibility with our rich graphics and multimedia features, the result is a product with great potential to succeed in the markets we target, giving us a significant edge over the competition.”
