Crown Melbourne will transform its long-established entertainment venue The Palms into a world-class 1,200-seat theater as part of a major redevelopment of the property, the company has announced.
Commencing in early 2026, the upgrade is described as an important component of Crown’s strategy to elevate its entertainment offering and follows recent investments into the Crown Melbourne and Crown Perth – including the launch of Marmont on Crown Melbourne’s riverwalk, new dining experience Kolkata Cricket Club and the upcoming Urban Food District at Crown Perth.
According to information released Wednesday, redevelopment of The Palms – which first opened in 1997 – aims to enhance Melbourne’s tourism industry and provide an economic boost to the entertainment sector.
“The redevelopment of The Palms will allow us to attract the premier international and domestic performers and shows that we know our guests want to see at Crown,” said Crown Melbourne CEO Mike Volkert.
“This project is the first of many as part of our strategic vision to continue investing in Crown Melbourne to transform Crown into Melbourne’s ultimate entertainment destination and significantly contribute to Melbourne’s cultural economy as we work to revitalise our city’s nightlife, entertainment and dining experiences.”
The global head of Crown’s owner Blackstone stated publicly some time ago that the company planned to invest significantly into upgrading and enhancing facilities at Crown Melbourne as it looks to shift its priorities away from the significant dependence on gaming it has held in the past.
