Aristocrat Leisure Limited has outlined a comprehensive restructuring of its social gaming business that will see the former Pixel United segment rebranded as Product Madness after disposing of one of its social gaming operations, Plarium Global Limited.
Confirming that the sale of Plarium to Modern Times Group has now completed, Aristocrat revealed via a Thursday morning ASX filing that it has also wrapped up a strategic review into the group’s casual and mid-core gaming assets through which it has determined to restructure its social gaming offering.
The new Product Madness segment will include results from Aristocrat’s core social slots business, Product Madness, and from Big Fish Games, with the latter to undergo significant changes of its own.
“Going forward, Big Fish will be solely focused on the continued, efficient and profitable operation of its evergreen titles, with no new game development and significantly reduced investment in the Big Fish portfolio,” the company explained.
The restructuring will also see Superna Kalle, Aristocrat’s Chief Strategy Officer, take executive leadership responsibility for Product Madness in addition to her existing responsibilities.
“With the completion of the strategic review of our casual and mid-core gaming assets, Aristocrat is well placed to accelerate our refreshed growth strategy,” said Aristocrat CEO and Managing Director, Trevor Croker.
“We are deepening management focus and targeting investment behind our core strengths in regulated gaming and gaming-themed content, to unlock new and adjacent opportunities across global markets.”
Aristocrat’s Pixel United social gaming business recorded revenue of US$1.75 billion in the year to 30 September 2024, with Adjusted EBITDA of US$656 million and profit of US$634 million.
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