CLIENT PROMOTION
To support Macau’s quality and sustainable development, Melco Resorts & Entertainment continues to work closely with the SAR government to promote the revitalization plan of historical areas, reinforcing the city’s status as a world center for tourism and leisure and contributing to its diversified economic development. The company continues to present installation art projects and regular festival-themed events in the Mount Fortress area, being committed to injecting further cultural elements to attract visitors and drive economic growth in the area.
Presenting classic Jimmy Liao characters
The contemporary European-styled Mount Fortress Corridor is situated on the eastern slope of the famous historic site of Mount Fortress. Connected to the Tap Seac Plaza, the old city center of St. Lazarus Parish and the sight-seeing pedestrian path of the historic center of Macau, it provides a shortcut for citizens and tourists to access the Fortress. The Mount Fortress Corridor can also be used for exhibitions. Since its opening, the space has hosted various art exhibitions, making it a culturally important location on the cultural tourism route.
Recently, Melco has set up an installation project at the Mount Fortress Corridor, reproducing an important scene from the Taiwanese picture book author Jimmy Liao’s classic graphic novel Turn Left, Turn Right.
Jimmy is one of the world’s most renowned Taiwanese picture book authors. He has created more than 70 works that have been published in over 20 foreign languages globally over the past 20 years. He has won important awards across Taiwan, Hong Kong, Belgium, Spain, Sweden, Portugal and more.
Jimmy’s Turn Left, Turn Right was first published in 1999. Published in 14 languages worldwide, it is one of the author’s most popular and renowned masterpieces. It was adapted into a movie in 2003, starring Gigi Leung and Takeshi Kaneshiro, with the theme song “Encounter” sung by Stefanie Sun, and gained widespread recognition. The novel was then adapted into a musical in 2008 and has been staged many times and toured various places. The version performed by Evan Yo and Waa Wei has accumulated countless fans. The touching story tells of the male and female leads who finally find happiness after countless passing encounters, and who find their paths to love being cut short due to a trick of fate, making them wonder whether love ever existed. Perhaps, though, the state of constant change makes life more beautiful.
The installation of the two characters finally meeting adds a strong literary atmosphere to the fort’s contemporary environment. It also provides a new photo hotspot for fans to reminisce the moving scene from Jimmy’s classic story.
Celebrating the Spring Festival with art and cultural activities
To celebrate the Chinese New Year of the Snake, Melco will host the “Blessed Mount Fortress Spring Festival” at Mount Fortress Garden between January 29 (Lunar New Year’s Day) to February 12 (the 15th Day of Lunar New Year).Activities include a photo stand offering visitors the chance to dress up in Chinese traditional outfits, Tang Dynasty attire and makeup workshops, a lucky lantern wall, and an interactive Fortress Fortune Telling experience. New Year performances will be presented by the Macao Youth Chinese Orchestra and a live band. Guests can also look forward to an appearance by the God of Wealth to welcome a Chinese New Year that is blessed with prosperity and joy.
“Blessed Mount Fortress Spring Festival” also features a New Year food market and has invited a number of local small and medium-sized enterprises to the Fort to participate in the festive activities. Melco aims to help citizens and tourists gain a more in-depth understanding of the city’s local brands, supporting the healthy development of Macau’s businesses through this opportunity.
Hosted in conjunction with the Macao Museum’s “Edification of the Masses — An Exhibition of Cultural Treasures from the ZHOU • QIN • HAN • TANG Dynasties” exhibition, related Chinese New Year installations are specially set up for visitors to check in and take photos, and to experience the charm of traditional Chinese culture in a diverse and interesting way. Game booths offering visitors the opportunity to win prizes are also available.
“Blessed Mount Fortress Spring Festival” showcases Macau’s unique charms and diversified cultural offerings as a designated a “Culture City of East Asia 2025”. Melco hopes to promote the sustainable development of cultural tourism events, thereby supporting Macau’s tourism and economy, and welcoming a Chinese New Year full of hope and joy.
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