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Clarion Gaming, organizer of the upcoming ICE Barcelona and iGB Affiliate, said overnight that the two shows are now officially sold out with 120,000 square feet of exhibitor space fully booked.
This year’s show, the first to be held in Barcelona after making the move from its long-time home in London, sees ICE Barcelona and iGB Affiliate grow by some 20% over the 100,000 square meters covered at the last ICE London in 2024. A total of 1,000 exhibitor brands from 118 countries will be present when ICE Barcelona takes place at Fira Gran Via Barcelona from 20 to 22 January.
“ICE and iGB Affiliate are now officially sold-out, and we are operating a waiting list for 2026,” said Clarion Gaming Managing Director Stuart Hunter. “The fact is that we could have sold much more space, but we are committed to a strategy of sustainable growth which means aligning the physical size of the show floor with the continued upward trajectory in visitor numbers which has underpinned and powered the development of ICE for over a decade.”
Among this year’s new and enhanced features will be a Sustainable Gambling Zone, to be located in Halls 4 and 5, which Clarion says represents the “next evolution” in promoting responsible gambling practices and reflects the latest innovations and insights in the sector.
The enhanced ICE World Gaming Forum, previously ICE VOX, will feature the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.
The World Gaming Forum aims to deliver exclusive connections and content, in-depth workshops, high-level roundtable discussions and tailored networking events, providing a home for the industry’s thought-leaders, innovators, challengers and policy makers.
“The enthusiasm for Barcelona is palpable with over 70% of the top 25 exhibitors deciding to extend their profile,” Hunter said. “Fira Gran Via Barcelona will host a record-breaking event that will be packed full of global firsts and brought to life by the smartest minds in gaming and technology-based entertainment.
“Once again, ICE and iGB Affiliate will welcome the industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators underlining its reputation for being the ‘Davos of Gambling’.”
To register for ICE Barcelona, visit www.icegaming.com.
To register for iGB Affiliate, visit www.barcelona.igbaffiliate.com.
