Cebu’s NUSTAR Resorts & Casino has launched a new-look suite of loyalty program cards that it says is designed to capture the personalized experiences each card promises. The cards have been reimagined from Classic, Silver, Gold, Platinum and VIP Elite to Star, Sky, Sun, Zodiac and Universe, respectively, each bringing with it new rewards and privileges, the company explained.
The new NUSTAR Rewards cards were launched at a recent event for invited guests featuring ethereal LED walls, an immersive photo op area featuring the NUSTAR façade, and body-painted models who took to the runway to showcase the new cards.
The redesigned cards all feature the tagline “You Are the Star”, with VIP guests in attendance all provided with their own cards during the event. The evening also saw the unveiling of the NUSTAR Rewards Mobile App – officially released on 6 November – aimed at providing members with greater convenience and control over their rewards beyond tracking points and status. The app allows members to book restaurants and pay busing their points, and features a Rewards Shop where points can be redeemed for curated items.
NUSTAR said that while some benefits remain unchanged, members can now enjoy generous points-earning rates, priority access to numerous dining and retail offers, and exclusive birthday privileges.
It added that NUSTAR Rewards is actively expanding its network to enhance the member experience. The program currently boasts a lengthy lineup of established brands as partners, including Louis Vuitton, Bulgari, Celine, Tiffany & Co., Estée Lauder, Jo Malone, Kenzo, BOSS, Burberry, Tory Burch, Loewe, Porsche Design, Saint Laurent, Versace, Givenchy, Eye Society, Univers, Off-White, Chow Tai Fook, Luk Fook, ROX Playground, Sole Republiq, Beyond the Box, and Hagod Spa.
Dining partners include Mott 32, Barcino, Good Luck Hotpot, Kazuwa Prime, Koshima by Nonki, Taiwan Shabu-Shabu, Yeonwha the Premium by Kaya, Abaca, Xin Tian Di, Fina, Il Primo, Huangdi, Fili Café, Fili Lobby Lounge, and Axis Entertainment & Sports Bar.
“This isn’t just about renaming our card tiers or changing their appearance. It’s a reminder of our commitment [to] providing you with a universe filled with rewards and benefits,” said Alan Teo, Chief Operating Officer of NUSTAR operator Universal Hotels and Resorts Inc.
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