Global gaming supplier IGT has announced former Aristocrat executive Ben Brien as its new Senior Director Commercial Strategy Asia Pacific (APAC).
Brien, who is based out of Sydney, will be responsible for leading IGT’s commercial casino, hotels and clubs sales strategy across APAC and driving business development and growth through market analysis, strategic planning and partnerships, the company explained.
“With over 20 years gaming industry experience, Ben brings an extensive knowledge of both ANZ and Asia markets to champion strategic planning, partnerships and business growth and revenues for IGT in APAC,” said IGT Chief Operating Officer, Asia Pacific, Dallas Orchard. “Ben’s background and success with commercial strategic decision-making, business development and portfolio planning will provide an extra dimension to IGT’s management team in the region to ensure that we not only achieve but exceed our growth and business objectives across this region.”
Brien joins IGT after 23 years at Aristocrat, where he most recently served as Director Commercial Strategy APAC. IGT noted that he first entered the industry as a Business Development Executive before gaining skills and senior leadership experience across sales, product management, marketing and strategic planning.
“I’m thrilled to be joining IGT at such an exciting time,” Brien said. “Whilst acknowledging the challenges we collectively face across the industry, I see incredible opportunity and believe IGT is well armed and positioned to capitalise on this. I’m looking forward to working alongside some of the industry’s best talent and playing a key role in maximizing this potential.”
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