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Aristocrat Gaming reveals partnership with Princess Cruises to create unique onboard experiences

Newsdesk by Newsdesk
Wed 23 Oct 2024 at 05:48
Aristocrat Gaming reveals partnership with Princess Cruises to create unique onboard experiences

Princess Cruises’ Sun Princess ship

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Global gaming supplier Aristocrat Gaming has announced a promotional partnership with cruise line Princess Cruises through which it will design “innovative gaming experiences” for onboard guests and create promotions with land-based casinos that offer Princess cruises as rewards.

Under the collaboration, Aristocrat will create themed slot machine zones onboard Princess ships, including a recently unveiled Buffalo Zone by Aristocrat Gaming on the new Sun Princess ship.

According to information from Aristocrat, the dedicated Buffalo Zone offers guests an “unparalleled gaming experience” that brings the iconic brand and series of games together in a convenient space for players. Aristocrat Gaming will also host a marquee event on Sun Princess in 2025 celebrating the top fans of the Buffalo series.

Aristocrat Gaming’s new Buffalo Zone on Sun Princess

“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Aristocrat Gaming CEO, Hector Fernandez.

“In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”

John Padgett, President of Princess Cruises, added, “Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests. This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”

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The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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