Sands China on Thursday announced a partnership with digital travel platform Agoda aimed at proactively promoting Macau to an international audience via multiple marketing campaigns set to launch in in Q4.
The partnership will see Sands China and Agoda leverage their respective resources and strengths for “mutually beneficial cooperation” and to promote the comprehensive development of the Macau tourism market, the two companies said. It will also explore various business opportunities across multiple areas, with a key focus on capitalizing upon Agoda’s extensive resources in Asia to bring more visitors to Macau.
The two parties will plan co-marketing efforts to generate greater awareness and drive conversion to Sands China’s properties, they added.
Additionally, the partnership will involve creating customized products and experiences to attract high-value guests from overseas to travel to Macau. Agoda will also launch a new function on its platforms to drive flight cross-selling to Sands China’s properties, further enhancing travel offerings. Beyond these initiatives, the two parties will explore other mutually beneficial opportunities that leverage both parties’ combined resources and capabilities.
“We are thrilled to have cemented this meaningful agreement with Agoda, said Kris Kaminsky, Senior Vice President of Hotel Operations, Sands China Ltd. “As visionary companies in our respective industries we believe that we can make a positive impact on Macau’s tourism economy, and is further demonstration of Sands China’s commitment to supporting the various tourism+ initiatives and increasing diversification of visitor source markets.”
Andrew Smith, SVP of Supply at Agoda added, “At Agoda, our goal is to simplify travel booking and enhance convenience for our users. With just a click of a button, travelers can access everything they need, from accommodations and flights to food and beverage options, and activities. We are excited that, through this partnership, we can provide visitors to Sands China’s properties the opportunity to experience the unique attractions of Macau and see the world for less.”
Agoda’s digital network includes 4.5 million hotels and holiday properties worldwide, plus flights and activities, with its website and mobile app available in 39 languages.
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