• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Sunday 1 June 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
No Result
View All Result
IAG
No Result
View All Result

Public policy think tank calls for 2% levy on Aussie gambling operators to cover lost broadcast revenue on proposed advertising ban

Ben Blaschke by Ben Blaschke
Tue 20 Aug 2024 at 06:28
Survey on Australia-China relations finds most Australians keen to encourage more Chinese tourism
18
SHARES
441
VIEWS
Print Friendly, PDF & Email

Australian public policy think tank The Australia Institute has called on the government to implement a 2% levy on gambling to replace lost advertising revenue should it impose a total ban on gambling advertising.

Gambling advertising has been a hot topic of late, with the government having recently rejected calls for a blanket ban on sports betting advertising – instead touring the idea of “frequency caps” that limit the number of ads permitted to be shown each hour or during live event broadcasts.

Among the reasons stated for not supporting a total ban is the amount of revenue that would be lost by broadcasters in an increasingly competitive broadcast market, with figures suggesting sports betting companies spent AU$239 million advertising on free-to-air TV, radio and online in 2022/23.

According to The Australia Institute, a “simple solution” to this problem would be to impose a small levy on gambling operators which it says “could compensate the media for the lost revenue.

“So, a levy on gambling revenues of just 1.4% could replace all that lost advertising income. Round it up to 2%, and we could replace some of the money [public broadcaster] ABC has lost in budget cuts as well.

“For the government, even without the levy, giving money to the free-to-air networks and banning the ads would be a small cost compared to the costs that gambling imposes on society.

“For the media, it’s far better than a win-win. Free-to-air networks could sell the advertising slots the gambling companies occupied to other businesses while pocketing the levy as well, producing a revenue bonanza.”

While The Australia Institute’s proposal is likely to gain support from Australia’s vocal anti-gambling groups, it doesn’t address the impact a blanket ban on gambling advertising would have on the influence offshore gaming operators have on the local market.

Speaking with Inside Asian Gaming last year, Julian Hoskins – founder and principal at Senet, noted that prohibition “certainly hasn’t worked in other jurisdictions, and irrespective of gambling advertising restrictions on local operators, you’re still going to see advertising by offshore operators and those that shouldn’t be offering into this market.”

Hoskins added, “I do believe gambling advertising needs to be whittled back, but it should be approached in a carefully measured way so there is a reduction in gambling related harm and so that children aren’t exposed to gambling advertising.

“Advertising on TV at 8pm should not be compared to advertising at midnight. And advertising around the [Melbourne Cricket Ground]is different from advertising around a racetrack where 99% of people attending will be adults.”

Jamie Nettleton, Partner at Addisons Law Firm, explained to IAG that the whole point of issuing betting licenses was to provide access to the local market.

“And access to the market is not just access to the market by having customers but being able to market to those customers to allow them to keep on coming through the door. That’s part of the benefit,” he said.

Ironically, while Australia toys with the politically popular message of further limiting the reach of gambling operations, New Zealand earlier this month announced it would for the first time license online casinos under a landmark move designed to minimize harm, support tax collection and provide consumer protections to citizens.

Licensed operators will be allowed to advertise with strict limits, the government explained, but will not be allowed to provide sponsorships to sporting teams or venues.

RelatedPosts

Ainsworth flags 1H25 revenue growth on Australian market strength but Novomatic takeover facing opposition by family of founder

Ainsworth chair says higher R&D investment necessary to boost global market competitiveness

Thu 29 May 2025 at 05:49
A moral defense of gambling

A moral defense of gambling

Wed 28 May 2025 at 18:19
Australia’s Star Entertainment Group says available cash halved in December 2024 quarter as liquidity crunch bites again

Bally’s wants broad review of Star’s operations if AU$300 million investment proposal approved by shareholders

Tue 27 May 2025 at 06:09
Crown Perth confirms two key appointments as new Chairman and new CEO named

Crown Perth confirms two key appointments as new Chairman and new CEO named

Mon 26 May 2025 at 18:06
Load More
Tags: advertisingAustraliabangamblingJamie NettletonJulian Hoskinssports bettingThe Australia Institute
Share7Share1
Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

Current Issue

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

by Ben Blaschke
Thu 29 May 2025 at 13:38

I was recently asked by someone working at a foreigner-only casino for my thoughts on the outlook for the Asian...

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which...

A moral defense of gambling

A moral defense of gambling

by Andrew Russell
Wed 28 May 2025 at 18:19

Economist Andrew Russell explores the differences between community benefit and in-principle arguments for the existence of a legal gambling industry...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial...

Evolution Asia
Aristocrat
GLI
Mindslot
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

10 Years Ago – Reimagining Sri Lanka

Sri Lanka gazettes draft bill to establish Gambling Regulatory Authority

by Newsdesk
Sat 31 May 2025 at 06:03

A draft bill that would establish an official regulator for the Sri Lankan gaming industry, to be known as the Gambling Regulatory Authority, has taken another step forward after being gazetted. According to the Sri Lanka Mirror, the official announcement...

RGB International signs agreement to distribute KL Saberi and Atlas gaming machines

After record-breaking sales in 2024, Malaysia’s RGB sees 1Q25 profit fall to

by Newsdesk
Sat 31 May 2025 at 05:53

Malaysian gaming product distributor RGB International Bhd has reported group-wide revenue of MYR73.6 million (US$17.3 million) for the three months to 31 March 2025, down 65% year-on-year due to a lower number of products sold. The figure was also 79%...

Robert Goldstein to step aside as LVS Chairman and CEO from March 2026, replaced by Patrick Dumont

Robert Goldstein: Macau gaming market challenged by increased competition, online gambling and US-Sino trade war

by Ben Blaschke
Fri 30 May 2025 at 06:42

Las Vegas Sands (LVS) Chairman and CEO Robert Goldstein has bemoaned the lingering impact of the US-China trade war, as well as increased domestic and regional competition and the rise of online gambling across Asia for sustained flatness in the...

Industry hopes Thai Entertainment Complex Roundtable can establish “common ground” with those opposing legal casinos

Industry hopes Thai Entertainment Complex Roundtable can establish “common ground” with those opposing legal casinos

by Ben Blaschke
Fri 30 May 2025 at 05:38

Industry figures taking part in the Thai Entertainment Complex Roundtable (TECR) next Thursday 5 June hope to find common ground with those who oppose Thailand’s Entertainment Complex Bill, citing the opportunity to use an evidence-based approach to achieve outcomes that...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English