The Singapore Tourism Board (STB) has launched a concept and price revenue tender for interested parties to develop and operate a wellness attraction on a selected plot of land near Marina Bay Sands.
According to details unveiled Friday, the project forms key part of STB’s strategy to grow wellness tourism, offering holistic and immersive wellness experiences as part of our tourism offerings for visitors.
The prominent four-hectare site is located along the waterfront, with the wellness attraction to become one of the key attractions in the precinct when completed, complementing nearby attractions such as Gardens by the Bay, Founders’ Memorial in Bay East and Marina Barrage.
STB said it is looking for proposals with innovative, high-quality concepts that can positively impact physical, emotional or mental wellness. These may include therapeutic art, tech-based offerings such as floatation or light and frequencies-based therapies, and complementary health and alternative therapies, as well as fitness or recovery-related activities, such as indoor and outdoor water or equipment-based activities.
The wellness attraction must also implement a strong pipeline of regular, high-quality wellness-themed events or programmes on its premises, as well as in public spaces within the wellness attraction or in the surrounding areas which will appeal to both tourists and residents.
The tender is open to local and international bidders, with proposals due for submission by 4 October 2024.
“With the rising demand for more restorative and wellness-related experiences, we believe Singapore is well-placed to be a leading Urban Wellness destination that prioritises holistic well-being,” said Carrie Kwik, Executive Director, World Expo and Special Projects, Singapore Tourism Board.
“The tender marks a significant stride towards realizing our wellness ambition as we leverage Singapore’s existing strengths in accessibility, technology and as a strong business hub. This wellness attraction will contribute to Singapore’s tourism sector by giving travellers more compelling reasons to extend their stay and spend more in Singapore. Locals will also get to enjoy the wide range of wellness offerings available.”
Wellness tourism is becoming an increasingly attractive sector for jurisdictions across Asia, with the Macau SAR Government naming Big Health as one of four diversified development projects identified by the as areas of focus, alongside high-tech, modern finance, and MICE, culture and sports.
A recent report by Bloomberg claimed that Macau concessionaire MGM China is considering a “wellness-themed” expansion of one of its Macau integrated resorts, MGM Cotai, that would include the addition of hundreds more hotel rooms as well as spas and health treatment services.
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