Singapore integrated resorts Marina Bay Sands (MBS) and Resorts World Sentosa (RWS) have inked partnership agreements with the Singapore Tourism Board (STB) aimed at driving tourism to the precincts in which they operate.
In the first of a series of announcements, the STB said it has signed a Memorandum of Understanding (MoU) with MBS and banking group UOB to drive awareness and strengthen visitation to the Marina Bay precinct. This, it added, builds on an existing partnership between the trio under which efforts have been made to enliven the precinct by way of strong programming and compelling events.
According to STB, the pilot partnership, which has already seen a popular drone show over Marina Bay and other activities take place, has paved the way for this next partnership.
Under the new partnership, the partners will present the Marina Bay precinct as a vibrant must-visit destination with a riveting suite of experiences and explore ways to promote hotels, attractions, entertainment venues, retail and dining establishments in the area, the STB explained, adding that through the collective efforts of businesses around the Bay, the partners will unlock the precinct’s endless potential to draw world-class events and experiences and stage them in Singapore.
“The Marina Bay precinct was enlivened in the first quarter of the year, with multiple partners coming together to bring greater vibrancy to the area and create a stellar experience for guests,” said MBS’s Irene Lin.
“This next partnership recognises that the precinct has limitless potential to compete on the world stage as a leading lifestyle and business destination. Our ongoing efforts to elevate Marina Bay Sands signal our commitment to enhance the Bay, and we look forward to working with our partners to create more compelling experiences over the long term.”
The STB has also signed an MOU with RWS, Sentosa Development Corporation (SDC) and DBS Bank to enhance Sentosa’s guest experience through the development of a Sentosa Precinct Partnership. This multi-lateral partnership will unveil an exciting line-up of joint offerings aimed at propelling tourism growth and solidifying Sentosa’s position as Asia’s premier island resort getaway and leading lifestyle destination, it said.
The partnership will look to synergise the strengths of all parties including SDC’s holistic event line-up and new offering launches; STB’s Made in Singapore global brand campaign; RWS’ offerings of world-class attractions, luxury hotel stays and lifestyle experiences; and DBS’ strengths in offering exceptional value in shopping, dining, travel and family experiences for its customers across Singapore and key inbound markets including China, Hong Kong, India, Indonesia, and Taiwan.
RWS CEO Tan Hee Teck, said, “Resorts World Sentosa always captivates guests with our distinctive combination of unique world-class attractions and lifestyle offerings. At the heart of our partnership with the Singapore Tourism Board, Sentosa Development Corporation and DBS is a shared vision to draw global visitors from diverse and affluent segments to the island, as well as increasing tourist spend.
“As we embark on our new chapter with our RWS 2.0 transformational plan, Resorts World Sentosa is well poised to become a shining gem of Singapore’s Greater Southern Waterfront, propelling tourism growth for Singapore over the next decade.”
The partnerships comes after STB recently announced strong visitation of 4.4 million arrivals to Singapore in 1Q24, equivalent to 93% of pre-COVID levels.
