Global iGaming solutions SOFTSWISS has published its Sports Betting Calendar 2024 through which it has compiled 56 major sports events into a single convenient file and made it available to all for free.
As noted by the company, sports events play a pivotal role in the promotional strategies of sports betting operators, often serving as catalysts for increased player activity and engagement. Launching or bolstering a sportsbook ahead of major events is a well-established tactic that leverages heightened interest and excitement among sports fans, it said.
Last year, the top five tournaments contributing to GGR growth were:
- The NBA (basketball)
- The Premier League (football)
- The Serie A (football)
- The UEFA Champions League (football)
- The Bundesliga (football)
“Such tournaments always attract the most attention from the audience,” said Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook. “Despite this, we always suggest operators distribute bets among many events and sports to reduce the financial dependence on the outcome of a particular match.
“That’s why we focused on over 15 sports domains in the Sports Betting Calendar, including major esports tournaments, so operators can diversify their approach. Strategically aligning promotions and offerings with various high-profile events, operators can stabilize their revenue streams through optimization.”
The impact of major sports events extends beyond just sportsbooks, influencing various sectors within the gambling industry, including casinos, SOFTSWISS added.
The SOFTSWISS Sportsbook team reveals notable fluctuations in betting patterns during major events such as the FIFA World Cup, with a 10% to 20% decrease in casino wagering. This underscores the pervasive influence of sports events on consumer behaviour and preferences, as attention is diverted towards large sports competitions.
SOFTSWISS Sportsbook representatives will be available to share more insights about sportsbook launch and promotion during SiGMA Africa Summit 2024 from 11 to 13 March at Stand 25S.
