Having made its presence felt in the Philippines by way of its video bingo products, gaming supplier Zitro has plans to make similar waves across Asia through an increasingly diverse range of slot machine titles.
Having established a strong foothold in the Spanish and Latin American markets, gaming supplier Zitro is looking to expand its presence in Asia after unveiling what it describes as a more diverse product range during ICE London in February.
Among the standout products to make their presence felt at the world’s largest gaming industry trade show were two new slot machine titles, “Fu Frog” and “Lún Pán Dú”.
Designed to meet current market trends such as persistent elements and multi-level progressives, “Fu Frog” has already proven itself successful with the operators and players that have experienced it, according to Zitro’s International President, Sebastian Salat. “Lún Pán Dú” on the other hand offers a highly dynamic bonus presented on the spectacular Altius cabinet, plus an American-style roulette spinning wheel characterized by a fun and charismatic panda.
“Billy the Pig” is another new title making waves, Salat said, blending innovative mathematical models with fast-paced gameplay and exceptional graphics.
“We are proud and satisfied with the warm reception our products have received from European customers and others around the world, including in Asia and Latin America,” he explained. “This success solidifies Zitro’s position as one of the leaders in the global gaming industry.
“Operators who visited our booth undoubtedly witnessed the significant progress Zitro has made in the breadth and diversity of its product range.”
According to Salat, one of Zitro’s key areas of focus right now is the development of LAP (Local Area Progressive) games, including titles developed specifically for the Asian market. These will be showcased at G2E Asia in Macau in June.
But Salat notes that Zitro is no stranger to Asian markets, having been a key supplier of video bingo machines to video bingo halls in the Philippines for over a decade and in the process of expanding that offering to the country’s integrated resorts.
“As soon as the pandemic ended, we got the first contracts to install our video slot machines in Philippine casinos, but we have not been able to materialize all of them until recently due to the tough administrative processes to be fulfilled to import and install the gaming machines,” Salat explained.
“At this moment, our video slot machines are about to be installed in the main integrated resorts in Manila, after having been tested in other smaller casinos in the country. We have other installations coming up in other Asian casinos, for example in Laos, and we expect to announce other agreements soon in other markets such as Vietnam and Cambodia.”
Given the success of its video bingo segment, Salat sees no reason why Zitro can’t make similar strides through its slot machine business.
“In 2016, Zitro was seen as a manufacturer of video bingo machines only, and the market did not believe that we could compete with our video slots against the big American, European or Australian manufacturers,” he said.
“Today we are still the leader in video bingo, and in the video slots market we are the undisputed leader in Latin America and a fast-growing supplier in Europe and the US.
“There is nothing to indicate that we cannot be successful in Asia as well. We have the resources, human and financial, to do so, and the commitment and determination to carry out our mission to be a global leader. And being a global leader includes being present in Asian markets.”
