The UFC has announced global largest crypto games and sportsbook brand Stake.com as its Official Partner in Asia.
Under the arrangement, UFC and Stake will collaborate to improve the UFC betting experience at Stake by providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, including UFC champion Israel Adesanya – Stake’s first-ever brand ambassador.
“We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” said UFC Vice President of Global Partnerships, Nick Smith. “UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC.”
The partnership is yet another move by Stake.com into the sporting world, having previously revealed it will sponsor the Sauber F1 team in 2024 and 2025, which has been rebranded as the Stake F1 Team.
Stake is also a shirt sponsor of English Premier League team Everton.
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