Leading provider of esports solutions DATA.BET has hailed a successful ICE London 2024 in which it unveiled new product releases and updates while highlighting sponsoring the sim-racing F1-themed ICE Esports Arena.
The arena became a dynamic platform for about 1,500 esports enthusiasts and industry professionals to network and compete in different activities, DATA.BET said. On each exhibition day, visitors were able to test their racing skills and participate in exciting challenges such as Pit Stop, VR and Sim-racing and Pro Head-to-Head. During the three days, 47 participants managed to reach the finale of the daily tournament, Beat The Pro, fighting against professional sim-racers. All finalists of this challenge received branded gifts, and three were crowned champions with drones as their main reward.
DATA.BET’s trading team also used the tournament’s live-generated content to produce odds lines, providing visitors with a unique opportunity to watch the esports betting creation process.
The esports data provider became a headliner of the Esports Betting Conference within ICE VOX. Together with other industry experts, Alex Kozachenko, Chief Product Officer of DATA.BET, explored the significance of delivering reliable data and shared valuable insights in a panel discussion titled, “Stepping Out of Data Beta”.
“We were delighted to offer ICE visitors a memorable experience, collaborating with the exhibition organizers,” Kozachenko said. “The strategic participation at major iGaming events like ICE is integral for reshaping the esports landscape and reinforcing the DATA.BET’s commitment to unlocking the full potential of esports for operators and software providers.
“We are not just observing industry trends but actively contributing to the evolution and optimization of esports for the broader audience.”
