Macau’s Asia Pioneer Entertainment is looking to spread its wings in 2024 while helping its clients address evolving player preferences.
Having long made its presence felt in established gaming jurisdictions across the region, Asia Pioneer Entertainment is planning to spread its wings in 2024.
The Macau based gaming equipment distributor has tagged expansion as a key goal in the short-term, with markets across Southeast Asia of particular interest as they start to mature.
“We’ve got nearly two decades of experience as a trustworthy distributor in Macau, so we are now focused on expanding into the emerging markets of Southeast Asia,” explains APE’s Sales Director for Macau and Southeast Asia, Maria Garcia, pointing to jurisdictions such as the Philippines, Malaysia, Vietnam and Cambodia.
“We are eager to grow in Southeast Asia and new markets. By making smart moves, we aim to become a top distributor of gaming products, ensuring growth and staying competitive in these evolving markets.
“We will strengthen our local team with new sales and technical support members and expand our product range.
“We also aim to renew our license in Singapore, alongside one of our partners, which we believe to be beneficial for ensuring a long-term presence and catering to returning players.
“Singapore’s reputation for being a regional hub for various industries makes it a strategic choice for expansion.”
APE’s expansion plans come at a fascinating time for the industry, with players increasingly seeking more unique and immersive experiences and suppliers working continuously to fuel these ever-evolving desires.
According to Garcia, there is across Asia a “noticeable demand for solutions that resonate with
a more diverse and international audience,” particularly in locations like Macau which is actively working to expand its international tourism base.
APE, she adds, “works closely with our partners to ensure that the products and services they offer are not only innovative and stable, but also flexible. We aim to support our clients in accessing products that address a dynamic and evolving market while delivering lasting value for their investments.”
New trends making their mark heading into 2024 include a focus on incorporating interactive bonus features and personalized gameplay experiences for players.
“Another trend involves the use of advanced display technologies and more immersive and engaging gaming environments for the players,” Garcia says. “These innovations aim to enhance player experiences and offer a more dynamic and interactive gaming atmosphere.”
Garcia also points to 2024 as an important year for the company, which like many in the industry is on the comeback trail following the difficult COVID years.
“2023 was a year of business recovery for APE,” she explains. “The rebound of the casino industry and the reopening of tourism have been crucial in driving growth across various sectors of our business.
“In the gaming sector there has been increased machine sales and a demand for mandatory software upgrades, and these have played a significant role in helping us overcome the challenges we faced during the pandemic. Additionally, we have notably seen a rise in revenue from our vending machine business and our repairing center.
“We remain committed to providing competitive pricing, personalized customer service and efficient logistics, ensuring that clients receive high-quality and performing products on time and within budget.
“The maintenance and technical services we provide are added values because we make sure that our customers have ongoing support for the products they purchase.
“We are committed to being a trustworthy partner for our clients, while meeting their diverse needs with integrity and reliability.”
