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Light & Wonder to celebrate “Year of the Dragon” with dragon-themed slots at ICE London

Newsdesk by Newsdesk
Wed 31 Jan 2024 at 05:20
Light & Wonder appoints Oliver Chow as Chief Financial Officer
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Global gaming giant Light & Wonder will showcase three dragon-themed slot machine games as part of its “Year of the Dragon” celebrations at ICE London, part of a diverse portfolio of products on show for both land-based casinos and the iGaming market.

The company said overnight that the dragon-themed games would all be making their ICE debut, headed by Dragon Train which has enjoyed tremendous success in the Australian market. Rounding out the dragon theme will be Dragon Spin Cross Link and Dragon Jin Long Jin Bao.

The company will also highlight its latest licensed content including titles such as Frankenstein and Squid Game, currently making waves in the American market. The Squid Game slots are based on the most-popular Netflix series of all time, Squid Game, and seamlessly integrate iconic games from the show such as Red Light, Green Light; Tug of War; and The Glass Tile.

Other player-favorite titles such as Duo Fu Duo Cai Grand and Jin Ji Bao Xi Grand will also be present on the show floor, Light & Wonder added.

“At Light & Wonder, it’s all about the games, and ICE presents a unique opportunity for us to demonstrate our position as the leading cross-platform global games company,” said Light & Wonder CEO, Matt Wilson.

“Our fast-growing product portfolio is meticulously crafted to elevate the player experience while also supporting our customers with top performing products for their casino floors.”

In the online space, iGaming customers will enjoy a firsthand look at the team’s content roadmap with titles such as “Squid Game One Lucky Day”. The team will highlight innovations in the Multiplayer space along with upcoming enhancements to its network Jackpot capabilities including marketing jackpots powered by Flows, a third-party technology company.

Further demonstrating its position as a leading cross-platform global games provider, the company will showcase top-performing titles for the EMEA market with Dragon Train and Hot Hot Blazing Lock, while Rainbow Riches Loco Motion will make its UK market debut – offering players two exciting bonuses with expanding wilds for an engaging experience.

On the hardware front, Light & Wonder will present the COSMIC gaming machine at ICE London, offering an immersive experience through revolutionary fiber-optic lighting and advanced animations. The cabinet’s innovative contour design includes a 27” top monitor display that seamlessly flows into the player panel.

The company’s globally available KASCADA Dual Screen cabinet will also make its debut in the UK gaming market and will be showcased in stand, featuring dual high-resolution 27-inch monitors with a floating 27-inch topper to deliver striking, crystal-clear graphics to support our library of over 200 high quality games.

Table games on show will include the progressive system, GM ATLAS, the QUARTZ cabinet, SHUFFLESTAR and I-DEAL Plus single deck shuffler, while on the systems front Light & Wonder will exhibit its end-to-end cross-platform suite of solutions designed to elevate the player experience. Its system-agnostic global platform, L&W ENGAGE, enables operators to leverage data to execute a cohesive curated customer journey at every touchpoint regardless of location, vertical or platform.

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Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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