Marina Bay Sands will partner with the Singapore Tourism Board (STB) and United Overseas Bank (UOB) to broaden the appeal for locals and tourists of the Marina Bay precinct by way of special lifestyle and entertainment programming.
According to details released by the STB, this will include the launch of more than 50 exclusive experiences across hotels, attractions, retail shops and dining establishment, in partnership with more than 19 precinct stakeholders.
The move builds on the marketing efforts of the three parties such as STB’s Made in Singapore global brand campaign, Marina Bay Sands’ Bay Precinct Strategy, and UOB’s strategy to provide exclusive access to the best Travel, Shop, Dine and Entertainment events across ASEAN in order to form a compelling tourism narrative for visitors, STB added.
The new partnership will include a marketing campaign called Masterpieces. Made in Singapore, highlighting unique experiences in Singapore and targeting key tourist markets such as Indonesia, Japan, Korea, Malaysia, Thailand and Vietnam.
Kicking off thre partnership in February will be a waterfront drone light show in celebration of Lunar New Year. Titled “The Legend of the Dragon Gate”, the show will present the story of the mythical Dragon King, brought to life through 1,500 drones set against the iconic Singapore skyline.
UOB card holders will also have access to curated promotions including packages at hotels with a prime view of the drone show, among them Marina Bay Sands, The Fullerton Bay Hotel and Mandarin Oriental.
“We are delighted to partner with Marina Bay Sands and UOB to collaborate with the wider Marina Bay precinct partners to enhance the vibrancy of the Marina Bay precinct by offering a series of unique experiences for visitors to enjoy,” said Kenneth Lim, Assistant Chief Executive, Marketing Group at Singapore Tourism Board.
“This partnership aims to excite and inspire our visitors to explore more of what Singapore has to offer.”
Irene Lin, Senior Vice President and Chief Marketing Officer (Resort Marketing) at Marina Bay Sands, added, “The Marina Bay precinct has the potential to be a canvas for cutting-edge lifestyle programming, with its diversity of hotel, attractions, retail and dining partners located in close proximity to our integrated resort.
“The partnership with STB and UOB allows us to further develop our first-in-class Bay Precinct Strategy, which offers business travellers a richer and varied leisure experience.”
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