Aristocrat Gaming’s award-winning game Tian Ci Jin Lu has made its way to the exterior Jumbotron at NUSTAR Resort and Casino in Cebu.
The eye-catching display debuted on the largest 3D LED billboard in the Philippines late last week, with Tian Ci Jin Lu – which was installed on the NUSTAR gaming floor earlier in the year – also becoming the first ever game to be leveraged on the resort’s impactful exterior signage.
Aristocrat Gaming General Manager – Asia, Lloyd Robson, explained that the display captures the excitement and “wow” factor of Tian Ci Jin Lu by bringing crisp graphics to life beyond the game screen.
“Tian Ci Jin Lu features Asia’s first-of-its-kind metamorphic signage, where the sign becomes part of the game,” Robson said. “This synergy aligns perfectly with the distinctive capabilities of this unique display.”
Katrina Mae de Jesus, Assistant Vice President for Resort Marketing for NUSTAR, added, “We are delighted to work with Aristocrat as our first gaming partner to feature content on our Jumbotron, displaying dynamic content for an iconic development.
“Tian Ci Jin Lu’s unique features and award-winning status make it an ideal choice for viewers and our 3D LED display offers a creative and immersive experience for more engaging and effective storytelling.”
Aristocrat explained that the utilization of NUSTAR’s 3D LED billboard represents its commitment to looking for new and notable ways to engage players.
Tian Ci Jin Lu has rapidly gained momentum in Manila, Clark, Singapore, Cambodia, Korea and Macau, Aristocrat said, consistently ranking among the top three single denomination games in each location.
The game has been crafted with a deep understanding of each market’s nuances, offering an innovative bet structure featuring multiple jackpot levels aimed at striking a balance between player engagement and operator efficiency.
Tian Ci Jin Lu also provides customizable jackpot configurations so operators can optimize potential while creating a dynamic gaming experience.
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