• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Tuesday 16 September 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
No Result
View All Result

Fast-paced esports betting content in Asia: Peculiarities and Opportunities 

Newsdesk by Newsdesk
Wed 29 Nov 2023 at 12:13
Solving stream delay vital to growing eSports betting industry
17
SHARES
428
VIEWS
Print Friendly, PDF & Email

Inside Asian Gaming speaks with Evgeniy Bekker, Esports General Manager at leading betting content and data provider BETER, about the growth of esports across Asia and opportunities for operators in the region.

IAG: Asia is currently the leading region for esports and is projected to capture 50% of the global esports and game viewership, surpassing one billion viewers by 2025. What factors have contributed to this surge in popularity in Asia?
EB: There are several factors for this meteoric rise in popularity. The first is the growth of mobile gaming since the COVID-19 pandemic which saw tremendous momentum build behind esports and esports betting. With no physical sports action taking place for many months, consumers turned to the world of competitive video gaming which continued pretty much uninterrupted during the pandemic. This aligned with increasing smartphone proliferation and more sophisticated IT infrastructure being rolled out across the region, including high-speed internet and advanced gaming facilities.
The rise of professional esports in Asia legitimized the sport by providing gamers with a chance to compete at the highest level and earn significant prize money, making it more appealing to a wider audience. This steep upward growth trajectory looks set to continue as gaming and esports have become an integral part of the culture, with a strong community of gamers and fans.
The global esports and game-streaming industry is expected to grow from US$2.1 billion in 2021 to US$3.5 billion by 2025 which if achieved, would be 70% growth in four years. As a leading esports market for over a decade, Asia is expected to account for half of the one billion esports and game viewers worldwide by 2025. This presents a significant opportunity for esports operators and suppliers to capitalize on, but only if they can provide high-quality services for their clients.

Evgeniy Bekker

IAG: Could you offer an overview of the current state of the esports market in Asia, based on your perspective as an esports betting content and data company? What growth potential do you see in this market and are there any challenges to be aware of?
EB: The esports market in Asia is growing rapidly and is now mainstream. This creates a great opportunity with plenty of potential to unlock still. Asian consumers, while exhibiting similarities to customers from other regions, have elevated expectations for entertainment. In this region, how players are perceived is critically important, and our customers know how they want to be perceived among their target audiences. This is why operators are so selective when it comes to the suppliers they partner with, often preferring those with substantial experience in the Asian esports landscape. This is an area where BETER stands out, being equipped with the necessary expertise and understanding of this unique market.

IAG: Some Asian governments seem to have mixed feelings about esports, praising it as a source of national pride while also expressing concerns about its role in internet addiction. How does this ambivalence affect esports providers operating in the Asian market, and what insights have you gained from your experiences there?
EB: There will always be two sides to a situation and esports and esports betting is no different. As an esports provider with a strong focus on Asia, we see it as our responsibility to ensure the integrity and fairness of the tournaments we run. Over the past five years, we have built a strong reputation for compliance and partnered with local governments and organizations to promote esports and develop the esports ecosystem.
We are passionate about and committed to creating a positive, safe environment for players to enjoy esports. As we have seen in other markets outside of Asia, esports and esports betting can be enjoyed responsibly so long as the right processes and tools are in place.
The Asian esports market is still young and evolving, but it is already the largest and fastest growing esports market in the world. As more and more suppliers enter the market, it is important for them to take a responsible approach and implement fair play policies and rules for the content they provide. This will help local governments, lawmakers, and other stakeholders across Asia to understand that esports can be a safe and enjoyable activity. This will make them more willing to work with international companies and embrace the benefits that esports and esports betting can bring.
Esports providers that are agile and adaptable and work closely with governments to develop laws and regulations will have a high chance of success in the Asian market. It is also important to educate the public about esports and its benefits while working on addressing key challenges.

IAG: We notice that BETER Esports offers proprietary ESportsBattle tournaments to local operators, with a particular emphasis on efootball, which enjoys high popularity among Asian bettors. What makes the efootball discipline so appealing? How does your tournament offering benefit local betting companies?
EB: ESportsBattle is our in-house tournament brand designed specifically for sportsbooks to capitalize on the growing demand for fast, high-quality esports betting content. Our eFootball content, the virtual version of the world’s most popular sport, has become a major esports discipline in Asia. Its popularity can be attributed to its simple rules, engaging gameplay, and appeal to younger demographics.
ESportsBattle offers over 30,000 events per month across a wide range of esports titles, including eFootball, eBasketball, eIcehockey, CS2 and Dota2. All of these events are livestreamed 24/7.
This makes ESportsBattle the perfect solution for Asian sportsbooks that want to offer their customers popular fast esports disciplines with live streaming, covering all major esports titles and best formats. This is especially important in Asia, where smartphone and mobile device penetration continues to rise, driving demand for fast betting content from bettors and fans, and boosting revenues for local betting operators.

RelatedPosts

Comtrade Gaming to expand reach of in-house studio CG Games via partnership with Interwetten

Comtrade Gaming to expand reach of in-house studio CG Games via partnership with Interwetten

Mon 15 Sep 2025 at 22:05
Crane NXT to improve counterfeit detection abilities via planned full acquisition of Italian inspection and detection firm Antares Vision

Crane NXT to improve counterfeit detection abilities via planned full acquisition of Italian inspection and detection firm Antares Vision

Sat 13 Sep 2025 at 11:12
1xBet becomes Premium Sponsor of SBC Summit 2025

1xBet becomes Premium Sponsor of SBC Summit 2025

Thu 11 Sep 2025 at 06:52
Reigning heavyweight boxing champion Oleksandr Usyk to headline Lisbon’s SBC Summit next week

Reigning heavyweight boxing champion Oleksandr Usyk to headline Lisbon’s SBC Summit next week

Wed 10 Sep 2025 at 05:46
Load More
Tags: BETERbettingeSportsEuropeEvgeniy Bekker
Share7Share1
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Flipping the script

Editorial – Flipping the script

by Ben Blaschke
Thu 28 Aug 2025 at 12:30

This month represents an important milestone for Inside Asian Gaming as we launch IAG EXPO – an expansion of the...

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and...

Rewriting the rules

Rewriting the rules

by Newsdesk
Thu 28 Aug 2025 at 11:43

IAG EXPO, taking place at Newport World Resorts from 8 to 10 September, is not your usual trade show. IAG...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes...

Evolution Asia
Evolution Asia
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
NWR
NWR

Related Posts

The 2023 Asian Gaming Power 50: Ones to watch

Hong Kong Stock Exchange deems Andrew Lo unsuitable to be director of LET Group or Summit Ascent due to attempted Tigre de Cristal sale

by Ben Blaschke
Tue 16 Sep 2025 at 15:14

The Stock Exchange of Hong Kong Ltd has imposed a Director Unsuitability Statement and a censure against Andrew Lo – the majority shareholder, Executive Director and Chairman of LET Group Holdings and Summit Ascent Holdings – deeming him unsuitable to...

Police arrest 100 people after detecting 62 cases of illegal money exchange in joint Macau operation

Police arrest 100 people after detecting 62 cases of illegal money exchange in joint Macau operation

by Pierce Chan
Mon 15 Sep 2025 at 22:58

Police from Macau, Guangdong and Hong Kong detected 62 cases of illegal money exchange and apprehended around 100 people suspected of being part of money exchange gangs as part of a month-long joint operation codenamed “Thunderstorm 2025”. Authorities said that...

Melco wins sustainability awards for “Above and Beyond” strategy

Melco proposes new notes offering, looking to redeem outstanding 2026 notes

by Newsdesk
Mon 15 Sep 2025 at 22:49

Melco Resorts Finance Limited, the Melco Resorts & Entertainment subsidiary that operates City of Dreams Macau, Altira Macau and Mocha Clubs, is proposing to conduct an international offering of senior notes as part of its plan to redeem all outstanding...

PAGCOR executive says technology advancements aiding rise in illegal online gaming operators

PAGCOR executive says technology advancements aiding rise in illegal online gaming operators

by Newsdesk
Mon 15 Sep 2025 at 22:25

The rapid advancement of technology within the gaming industry is driving a proliferation of illegal online operators by creating an unstable environment in which legitimate businesses can struggle, according to PAGCOR Vice President for Human Resource and Development Group, Dr...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • English