A survey of industry trends in iGaming has found that players are attracted to operators who can provide in-game competition, social interaction and collaboration on their platforms.
According to the report by leading iGaming platform provider SOFTSWISS, such offerings provide players with a deeper sense of purpose and community.
This, it added, relates to gamification – the blurring of lines between gaming and gambling – which has become a pivotal focus of the future. By cultivating a gamified experience, operators can align with players’ evolving expectations – engagement extending beyond basic gameplay.
SOFTSWISS said the iGaming industry is on the brink of a significant transformation, with the incorporation of social elements emerging as the next major trend in player engagement. Tournaments, challenges and team competitions are taking centre stage, fostering a collective gaming experience that appeals to players seeking the camaraderie of offline settings in the online domain.
Other trends that have become evident in 2024 include a heightened need to focus on player welfare, extending across various operational aspects, and encompassing player engagement and marketing strategies.
This, SOFTSWISS said, emphasizes the industry’s dedication to prioritizing player safety and overall well-being, solidifying its reputation for upholding ethical standards and bolstering customer loyalty.
Among the fundamental factors driving responsible gambling issues, respondents to the survey highlight regulatory requirements, media attention and public awareness, potential legal consequences, and ethical responsibility.
The full SOFTSWISS report is available for download here.
“Being an innovative tech company and one of the iGaming leaders, SOFTSWISS recognizes its responsibility as an industry trendsetter,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
“This report is our significant intellectual contribution to the development of our sphere, especially during the pivotal period when companies are enhancing their business strategies for more impressive results in the upcoming year.”
