CLAIMS TO FAME
- Runs the family business, having succeeded his father as CEO in 2021
Japan’s Sega Sammy Holdings is no shrinking violet. Formed in 2004 by way of a merger between video game giant Sega and pachinko machine developer Sammy Corporation, it now utilizes its immense experience in game development across all of its business areas.
With a workforce in excess of 10,000 people, the company booked net sales of JPY389.6 billion (US$2.85 billion) in FY23, with profit attributable to owners of the parent of JPY45.9 billion (US$336 million) – making it a significant player in global gaming arena.
But, perhaps recognizing that pachinko and pachislot is in the midst of a slow but inevitable decline, Sega Sammy has also been expanding its interests further into gambling – partnering with South Korea’s Paradise Co to launch Korea’s first true integrated resort, Paradise City in Incheon, in 2017.
Sega Sammy holds a 45% stake in the foreigner-only casino development – which turned profitable again in 2023 – and has made no secret of the fact that it wants to learn more about casino operations by way of its Korean foray.
More ambitious plans were laid bare when the company joined a consortium led by Genting Singapore that was bidding for an IR license in Yokohama before the city pulled out of the race thanks to the election of an anti-IR mayor. Chances are the company will show interest again if rumors prove true that some cities may rekindle interest should a second round of IR bidding get up and running in the years ahead.
And all of this under the leadership of Haruki Satome, who has been anything but quiet since being appointed President and Group CEO in 2021 by his father and company founder, Hajime Satomi, who retains the role of Chairman and Representative Director. That’s a family business not to be scoffed at.
For the full list of 2023 Asian Gaming Power 50 winners, click here.
