Vault Corporation, founded by premium marketing specialist Marcus Lim just over a year ago, has launched a new VIP hospitality app called Chang Le aimed at providing high-end customers with unforgettable experiences.
Barely a year after he founded Vault Corporation with the goal of helping casinos around the world gain access to the premium player market by outsourcing their global sales units, Marcus Lim is taking innovation to grand new heights with the launch of a new VIP hospitality loyalty app: Chang Le.
Borrowing inspiration from “one stop shop” experiences like popular transport application Grab or shopping platform Lazada, Chang Le – built from the ground up by Vault’s Senior Vice President of Digital Business, Larry Chua, who previously worked with Alibaba – is described as a “comprehensive marketplace” for luxury experiences that integrates an array of VIP services and premium properties into a single platform.
Taking the focus away from gaming – although customers can choose to include gaming elements in their itinerary if they choose – the app prioritizes seamless and luxurious travel experiences delivered via the personalized attention to detail of the Chang Le team.
“Marcus, a seasoned professional in sales and VIP services, is driven by a profound philosophy that revolves around the creation of enduring memories for customers, placing experiences above mere possessions,” explains Noel Wong, Marketing and Communications Director at Chang Le. “Chang Le is the manifestation of this ethos – dedicated to curating top-notch, customized travel experiences infused with a touch of luxury.
“High-end customers prioritize convenience and comfort. Ideally, they prefer a seamless travel experience where they don’t have to lift a finger, and their entire trip is meticulously planned from beginning to end. This allows them to fully immerse themselves in enjoyment rather than being concerned about booking their next activity or wondering where their next meal will be. Ensuring utmost comfort involves securing impeccable accommodations and arranging transportation to their next destination.
“Our team of travel experts knows how to pamper our special guests and create vacations that are absolutely unforgettable. We’ve got the tech know-how to make planning luxurious getaways a breeze, granting even the mass affluent access to the best. Our commitment to excellence shines through in everything we do, and our goal is to always go above and beyond our clients’ wildest expectations.”
Acknowledging that users may not want to spend time searching for such services themselves, Noel explains that the Chang Le team “proactively manages the booking process on their behalf. By doing so, we streamline their experience and grant them the luxury of fully indulging in the benefits of our offerings. The pillars of our lifestyle-first approach include convenience, education and personalized service, converging to provide an all-encompassing and exceptional VIP experience.”
Chang Le is essentially a unique combination of technological efficiency and human touch, allowing customers to connect with the Chang Le team directly through the app and curate their dream getaway.
Regular customers can also be rewarded by way of a loyalty rewards program offering cashback of between 3% and 11%, referral bonuses and various promotions and packages available for purchase using loyalty points. Longer-term, the Chang Le platform will utilize machine learning and Artificial Intelligence to aid in ensuring customized, highly attuned service is delivered to all.
“Chang Le believes in the power of creating lasting memories, and the key to achieving that lies in developing a deep understanding of each individual client,” says Noel.
“It’s not always extravagant fine dining experiences or luxurious five-star hotels that impress this particular segment of clients. Sometimes, it’s the simplest things that can forge an emotional connection. For instance, a humble bowl of porridge that evokes memories of their late grandma can truly resonate and leave a lasting impact.”
Likewise, Noel notes that not everyone in the “ultra-high net worth” world wants to spend their spare time gambling.
“They’re all about that high-end lifestyle, enjoying the absolute best things,” she adds. “They’re ready to splash cash on those top-notch services. Gaming? That’s just one way to have fun.
“We’re offering more than just gaming – think luxurious rooms, the most awesome flights – you name it. We’re all about making luxury and travel accessible to these VIPs who absolutely need what we’ve got.
“Our goal is to democratize VIP experiences, extending them to the broader luxury market.
“Our aspiration is to serve as the global lifestyle concierge for our clientele. While gaming might seem central to our identity, the truth is, we’re more devoted to nurturing the cherished memories each guest can craft with us. Gaming is merely a brushstroke in the larger canvas of our grand vision.”
The brand-new Chang Le app was recently unveiled at a lavish Chang Le party at Jeju Dream Tower. As a token of appreciation and to celebrate founder Marcus Lim’s birthday – which coincided with the event – the Chang Le team distributed various Chang Le gifts to those who attended.
