Wynn Resorts Macau has announced the launch of a new lifestyle brand it says will provide its guests with “highly sought after experiences exclusive to Wynn”.
Wynn Signature will see the company work in partnership with the world’s top brands to bring together “exceptional gastronomy, premium resort experiences, world class indulgences and an array of colorful, high-end themed events,” the company said Thursday, adding these events and experiences would also actively promote the sustainable development of Macau’s tourism industry in a myriad of ways.
A launch dinner for Wynn Signature was held at SW Steakhouse at Wynn Palace on 13 September.
Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, said the MGTO “is pleased that our industry colleague is actively engaged in creating diversified experiences by hosting a variety of events and developing unique tourism offerings. These new experiences will be a significant boost for the tourism industry by adding greater value for visitors and expanding Macau’s tourism source markets. In future, we look forward to the new ‘Wynn Signature’ lifestyle brand, which will showcase Macau as a destination that offers a vast array of exceptional experiences.”
Marking the launch of the new brand will be two event, including the “Wynn Signature – Chinese Wine Competition” whereby Wynn will select China’s most outstanding wines and partner with Chinese winemaking professionals to promote Chinese wines on an international stage.
Ahead of the Macau Grand Prix, the “Wynn Signature – 2023 Hypercar Exhibition” will showcase the world’s top limited-edition hypercars, starting from 1 October.
“As Wynn’s new lifestyle brand, ‘Wynn Signature’ gives each and every guest the opportunity to embark on a unique journey of discovery – exclusively at Wynn,” said Linda Chen, President and Executive Director of Wynn Resorts (Macau) S.A.
“By establishing this brand, we will create more top-tier tourism experiences and host more attractive, global events with the aim of introducing new non-gaming experiences and building greater momentum for the growth of Macau’s tourism industry.”
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