SOFTSWISS, a provider of solutions to the iGaming industry, has unveiled the results of a recent jackpot campaign run by the SOFTSWISS Jackpot Aggregator which it says resulted in the client’s average number of active players surging by 40% within a month.
The campaign was on behalf of LevelUp, an online casino established in 2020 and licensed in Curacao, with an audience spanning Europe, Canada and parts of Oceania.
According to SOFTSWISS, introducing a Mystery Progressive Jackpot to LevelUp’s offerings marked a “pivotal moment” for elevating player loyalty and enhancing key casino metrics, with a not5iceable upward trend observed. This included a 40% increase in Average Active Players, 30% increase in Average Bet Count and heightened player engagement after reward wins.
“One of the players who hit the biggest jackpot during the campaign subsequently redeposited the amount won. This signifies genuine player interest and loyalty as they return to our casino to try their luck in jackpot games,” a LevelUp representative said.
SOFTSWISS explained that it also observed the efficacy of its jackpot campaign through metrics such as Average Turnover, Average Real Players, Average Deposit and Bet, and more.
“Placing our clients’ success at the forefront, we transcend conventional solutions and provide a versatile service, expertise and support throughout every stage of a jackpot campaign,” said Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator.
“The LevelUp case study demonstrates that remarkable results can be achieved within a mere month of launch – an outcome facilitated by the collaborative partnership between our team and the client.”
