Marina Bay Sands has signed a multi-year partnership with Formula 1 team Scuderia Ferrari under which the integrated resort will stage a series of Ferrari-themed activities and promotions throughout the upcoming Singapore Grand Prix race week from 11 to 18 September.
The deal will see the MBS façade lit up in iconic Ferrari red for the duration of the four-day race weekend from 14 to 17 September, while a replica of the SF90 that competed in the 2019 Formula 1 season will be on display in the hotel lobby of Tower 1 for the entire week.
The collaboration will also see Ferrari drivers Charles Leclerc and Carlos Sainz, as well as Team Principal and General Manager Frederic Vasseur involved in partnership activations at the integrated resort.
“We are delighted to unveil our brand partnership with Scuderia Ferrari, the most successful F1 team in history,” said MBS Chief Operating Officer, Paul Town.
“This collaboration unites two iconic brands centred around our joint pursuit of excellence. We look forward to offering thrilling activations that immerse our visitors in the excitement of this remarkable partnership during the upcoming night race in Singapore.”
Paul Gandolfi, Head of Partnership Development – Scuderia Ferrari, added, “We’re delighted to welcome Marina Bay Sands to our family of partners. Our two brands, united in luxury, ambition and the pursuit of quality and excellence, look forward to developing meaningful and memorable experiences for our fans and customers starting with the hugely popular Singapore night race.”
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