iGaming software provider SOFTSWISS has revealed its artificial intelligence (AI) technology saved clients more than €16 million (US$17.7 million) in 2022 by identifying suspicious cases among 61,810 requests made to SOFTSWISS’ Managed Services.
Noting that analyzing such data volumes by hand is nigh on impossible, SOFTSWISS said it developed its Anti-Fraud Service as a real-time data analysis tool leveraging machine learning models to detect suspicious cases and bring them to the attention of the Anti-Fraud team experts. Recent updates have also introduced an enhanced ability to assess the quality of affiliate traffic to ensure a secure and trustworthy iGaming environment.
Another tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management (BM3), a machine learning-driven system that analyses key business indicators and identifies deviations on a near-real-time basis. BM3 helps identify potential issues more efficiently than traditional rule-based solutions, enabling prompt detection and troubleshooting to prevent negative impacts on client business and avoid financial losses.
“AI is an effective tool for analysing large data sets in real-time, but the final decision should still be left to an expert,” said Vitali Matsukevich, COO at SOFTSWISS.
“With all speed and efficiency, you can’t put all the responsibility for business decisions on the artificial intelligence.”
Player Management and Content Personalization
Another area where AI has demonstrated its efficiency is player management. SOFTSWISS’ R&D department developed a service called DOSSIER, which analyses player behaviour to enhance gaming experience. DOSSIER predicts future actions, enabling operators to make timely and tailored offers.
For example, the system identifies players with high potential lifetime value (LTV) and allows operators to offer them special bonuses or assign individual managers. Such segmentation can be used across various scenarios.
Likewise, AI is used in the SOFTSWISS Sportsbook to personalise content for players. AI-based tools enable the display of events according to player preferences. The system collects real-time data on player activity and then delivers the most relevant content, including suggested events particularly appealing to specific players or similar player groups.
“When it comes to players, this approach helps reduce the time between bets and increase their amounts and player LTV,” Matsukevich said. “When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, positively impacting overall business performance.”
iGaming Brand Design
Design is one of the trendiest areas where AI is making significant strides, and the iGaming industry is no exception. At SOFTSWISS’ WebStudio, the implementation of generative artificial intelligence has become a game-changer. The WebStudio primary goal is to deliver projects that not only meet but exceed client expectations, offering exceptional service at every step of the way.
AI acts as a valuable ally in this endeavour, particularly during the initial layout creation phase. Through carefully crafted queries, AI generates a diverse range of images aligned with specified parameters, offering various compositions, details, and content, while preserving the essence of the original concept, in just minutes. Such images then serve as a basis for further refinement by illustrators and animators, resulting in multiple templates shared with clients for additional development and finalisation.
Explains Matsukevich, “Being innovators in the field, we continuously explore and test emerging tools, adapting worldwide trends to enhance the iGaming experience. The enormous potential of AI lies in its ability to optimise repetitive tasks and handle big data, improving overall efficiency. Nevertheless, we exercise prudence when integrating AI into decision-making processes, recognising that unforeseen outcomes could result in financial losses. Striking the right balance between leveraging AI’s capabilities and maintaining human oversight is crucial to ensuring sustained growth and success.”
