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Light & Wonder inks licensing deal to add Warner Bros brands to online gaming platform

Newsdesk by Newsdesk
Thu 13 Jul 2023 at 05:31
Light & Wonder inks licensing deal to add Warner Bros brands to online gaming platform

Willy Wonka will become the first Warner Bros brand released on Light & Wonder’s digital platform

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Global gaming supplier Light & Wonder, Inc has inked an expanded multi-year global licensing partnership with Warner Bros. Discovery Global Themed Entertainment (WBDGTE) that will see Warner Bros-themed slot titles distributed online through the company’s OPENGAMING ecosystem.

The first title to be released under the expanded deal will be “Willy Wonka: World of Wonka”, which has long enjoyed significant success on land-based casino floors. The digital version is expected to release in the US, UK and Europe while a series of other Wonka-themed titles are scheduled to appear on Light & Wonder’s content aggregation platform across all iGaming verticals.

Wizard of Oz games, including “The Wizard of Oz: Road to Emerald City”, are also part of the global rights agreement with further titles planned for release from 2024 onwards.

According to Light & Wonder, the deal represents the next phase of its omni-channel content strategy as the company continues to forge partnerships designed to accelerate its position as a premium global content creator.

“The Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world’s most popular casino content, including ‘Willy Wonka: World of Wonka’,” said Dylan Slaney, CEO iGaming at Light & Wonder.

“To bring this title online for the first time is incredibly exciting and we can’t wait to deliver for our operator partners and their players. This is a huge step forward in terms of presenting our omni-channel vision to the world, as we continue to develop the most entertaining branded content available anywhere on the market.”

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The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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