Global gaming supplier Light & Wonder has reached an agreement with commerce-enabling technology provider Shift4 to enhance its cashless gaming offerings by integrating Shift4’s payment processing technology into its cashless table-top debit solution, AToM.
In a statement, Light & Wonder described AToM as an easy, point-of-play PIN debit solution that allows players to access funds without leaving the table or handling cash. This, it added, promotes increased player retention, provides real-time accounting and game reports, and keeps the game moving.
“AToM is unbelievably simple, intuitive and offers a great convenience for players,” said Mike McKiski, Light & Wonder’s Senior Vice President, Global Gaming, Tables. “Integrating Shift4’s payment processing capabilities allows us to drive greater value and retention for our customers and a better experience for players. These solutions complement each other and our current product family, enabling us to deliver a truly differentiated offering.”
Anthony Perez, Shift4’s SVP of New Verticals, added, “Shift4 is transforming commerce across various industries with a simplified payment experience that seamlessly integrates into leading technology solutions.
“Light & Wonder is a leader in cashless solutions for casinos, and Shift4 is excited to enhance the player experience for its customers. We are quickly growing our presence in the gaming space with our ability to deliver both card-present and card-not-present solutions, and this agreement further enhances our capabilities for our casino customers.”
Shift4’s support will initially include domestic jurisdictions and Canada, with other sites to be included in the future, Light & Wonder said.
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