Singapore’s Marina Bay Sands has signed a strategic partnership agreement with the Events Industry Council (EIC) aimed at deepening its commitment to excellence within the meetings and conventions space.
Described as the first partnership of its kind in Asia, the three-year agreement the partnership will spur more EIC-led initiatives throughout Asia, the two organizations said, including Certified Meeting Professional (CMP) training and other learning and development programmes. At least 100 client-facing Marina Bay Sands team members will complete EIC’s Sustainable Event Professional Certificate (SEPC) Programme.
“The partnership is grounded in our shared values promoting event industry excellence, building capabilities by advancing uniform standards of practice, and setting the highest standards for professional and personal growth for those in our industry,” said EIC CEO, Amy Calvert. “We are grateful for the opportunity to work with Marina Bay Sands on a diverse set of initiatives that will benefit our industry and the event professionals we serve worldwide.”
The partnership provides Marina Bay Sands with high-profile strategic recognition and thought leadership opportunities to collaborate with EIC on its CMP, CMP Fellows and Knowledge programmes, EIC explained.
“We are honoured to be the first convention centre in Asia to collaborate with the Events Industry Council as a strategic partner,” said Ong Wee Min, Vice President of Conventions & Exhibitions, MICE at Marina Bay Sands. “This partnership not only recognises our commitment to excellence in the events industry but also highlights our dedication to thought leadership, sustainability, and innovation. We are excited to foster the exchange of best practices and contribute to the growth and development of the industry.”
The EIC boasts more than 30 member organisations representing over 103,500 individuals and 19,500 firms and properties involved in the events industry. Its stated vision is to be the “global champion for event professionals and event industry excellence” by promoting high standards and professionalism in the events industry with the CMP programme and signature programme activities. The CMP credential is recognised globally as the badge of excellence in the events industry.
