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Twice the Fun

Ben Blaschke by Ben Blaschke
Wed 10 May 2023 at 00:50
Twice the Fun
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G2E Asia returns to Marina Bay Sands in Singapore this month, to be followed by a second show in Macau in July.

Asia’s leading gaming industry trade show, G2E Asia, returns to its regular May timeslot this year, albeit with a few new additions to the schedule.

For the first time since it visited the Philippines in late 2019, G2E Asia will host not one but two editions in 2023, with the main event – G2E Asia Special Edition: Singapore – to be held at Singapore’s Marina Bay Sands from 30 May to 1 June and a second show titled “Asian IR Expo + G2E Asia” taking place at The Venetian Macao from 11 to 13 July 2023.

According to event organizer Reed Exhibitions (RX), G2E Asia Special Edition: Singapore will be aimed at gaming professionals with content focused on gaming.

The Macau event, representing the first time G2E Asia has been held in Macau since 2019, is described as a non-gaming show focused on integrated resort offerings beyond gaming. Reed said the new show would look to drive business diversification and get expert insights on Macau’s latest economic development.

Although G2E Asia returned from a three-year hiatus with a show last year – also held in Singapore due to ongoing border restrictions in Macau at the time – this year will be the first time since 2019 that the event has returned at close to full size.

RX told Inside Asian Gaming that G2E Asia Special Edition: Singapore will in 2023 cover around 20,000 square meters of floor space at Sands Expo & Convention Center and feature around 100 exhibitors.

Also back for both the Singapore and Macau events is the G2E Asia Conference, with IAG recently named official conference organizer (as well as Lead Media and Production Partner for the events as a whole).

As Lead Media Partner, IAG will promote G2E Asia Singapore through its extensive print and digital channels before and during the event, including IAG magazine, IAG Breakfast Briefing, IAG’s website asgam. com, IAG social media channels such as its LinkedIn account with over 26,000 industry followers, eDM marketing and more.

As Conference Organizer, IAG will manage the entire G2E Asia conferences at both Singapore and Macau, including complete event management, speaker administration, conference reception, delegate sales, conference room management sponsor sales and management, and the production of a special conference guide.

IAG will have a full team of executives and other staff at both shows, manning the IAG exhibition booth at each show, distributing IAG magazine, reporting directly from the floor of the show for IAG Breakfast Briefing and asgam.com, attending networking events and meeting our many industry friends and colleagues.

“We are pleased to continue G2E Asia’s longstanding partnership with Inside Asian Gaming and look forward to our work together for G2E Asia 2023 Special Edition: Singapore as well as Asian IR Expo + G2E Asia 2023 in Macau,” said Yip Je Choong, Senior Vice President, Commercial, APAC for RX, organizers of the wider G2E Asia show.

“These two events will provide a marketplace for driving business, forging fresh connections, networking and gaining a deeper insight into the latest global industry trends.”

IAG Vice Chairman and CEO Andrew W Scott said, “After three years of the pandemic and a tentative return for in-person events last year, it’s simply fantastic to be back in the full swing of holding such important industry gatherings. Thanks to G2E Asia for once again appointing IAG as Lead Media and Production Partner.

“We’re also delighted to once again be appointed by G2E Asia to organize all aspects of the full three-day conference at both editions of G2E Asia in 2023. IAG’s relationship with G2E Asia dates back to the first ever G2E Asia in 2007, and we’ve been the exclusive Lead Media Partner for many years. I would like to take this opportunity to thank G2E Asia for the trust they have placed in us to run these very important Asian gaming industry conferences on their behalf.”

Tags: Current IssueG2E AsiaG2E Asia Special Edition: Singapore
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Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

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