Australian wagering giant Tabcorp has launched a new responsible gambling capability that utilizes artificial intelligence to intercept and assist potential problem gamblers at an earlier stage.
The company said Thursday that it has entered into a partnership with Mindway AI to implement the technology, representing the first time the global AI platform has partnered with an Australian wagering company. Mindway AI has, it added, implemented customer care software across 20 countries and 6.5 million active users worldwide per month.
“Our collaboration with Mindway AI is a key step forward in our commitment to caring for our customers, reducing harm and ensuring a safe and enjoyable experience,” said Tabcorp Chief Customer Officer Jenni Barnett.
“This partnership will allow us to use the world’s best technology to better identify and prevent harmful behavior before it becomes a problem and then implement proactive measures to assist our customers.
“There’s no set and forget in this space. We’ll continue to grow and modify our capability to ensure we remain an industry leader in customer care.”
Tabcorp Chief Analytics and Data Officer Dr Amy Shi-Nash added that the company would continue to use data and analytics to enhance the customer experience.
“Mindway AI uses a unique combination of neuroscience, artificial intelligence and expert assessments to identify potential problematic behavior,’’ she said.
“Our technology and capability upgrades will allow us to more easily identify changes in customer behavior and incept those customers before gambling becomes a problem.
“We’re excited about the potential, that combines leading edge AI capability with our deep understanding of customers, culture and human dynamics to develop the best-in-class customer care practice for the industry here in Australia and globally.”
