The SOFTSWISS WebStudio development team is utilizing artificial intelligence in its quest to create unique visuals and design templates for its online casino clients, the company has revealed.
Describing AI as the “next-level approach” in iGaming project design, SOFTSWISS said the team’s proficiency in AI allows it to create high-quality visuals quickly. Designs produced using AI stand out by their advantages for clients and online casino players due to their uniqueness and brand style compliance, giving designers more time to work on the user-friendly interface.
As a result, player acquisition and engagement rates increase, the company explained, thanks to a more accessible interfaces and eye-catching graphics. AI also allows the client to choose from multiple design options, while the design team can quickly iterate on required changes.
Based on the clients’ needs, the designer creates different queries for the AI program, which allows it to generate images. The designers have learnt how to generate correct queries, refine them and regularly practise these commands with AI, which helps train the tool and extend its capabilities. Afterwards, designers improve the generated image: elements and details, image quality, proportions, colours and much more. This means the design created by AI is not the final result but the foundation for further creativity.
Olga Ivanchik, Head of WebStudio, says AI in design is only an auxiliary tool – an additional step to enable more freedom in creative work.
“Designers suggest the initial idea and generate queries for the program,” she explains. “This requires creativity, inspiration and imagination. Someone (or something) without sufficient background knowledge cannot create a truly unique project that will be visually pleasing and fully convenient for the player to use. This requires human imagination and the unique experience that comes with practice. And the synergy of a talented designer and a multifunctional tool gives maximum results in minimal time.”
WebStudio is a department responsible for creating the frontend designs for online casinos for SOFTSWISS clients.
