• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Friday 29 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
No Result
View All Result

Sands China to enhance live and televised entertainment offerings via deeper strategic partnership with China’s Star CM

Newsdesk by Newsdesk
Wed 29 Mar 2023 at 13:54
Sands China to enhance live and televised entertainment offerings via deeper strategic partnership with China’s Star CM
22
SHARES
546
VIEWS
Print Friendly, PDF & Email

Sands China Ltd said Wednesday that it has signed a new Comprehensive Strategic Partnership agreement with China’s Star CM Holdings Limited aimed at further developing diverse tourism projects in Macau.

Star CM is described as the largest IP creator and operator of variety shows in China. Its relationship with Sands China dates back to 2012 with the two companies having collaborated on over 20 projects, including the China Music Awards, singing competition TV show Sing! China Macao Concert and street dance competition reality TV show Street Dance of China, filmed at The Venetian Macao’s Cotai Arena.

According to Wednesday’s announcement, the new partnership agreement will “elevate their long-term partnership to a new level with the objectives of creating more diverse tourism projects and supporting Macau in becoming a world centre of tourism and leisure.

“This move not only echoes the Macao SAR government’s ‘1+4’ adequate diversification development strategy and ‘tourism+’ cross-sector integration initiative, but also contributes to the construction of the ‘Guangdong-Macao In-depth Cooperation Zone in Hengqin’.”

The main areas of focus will be large-scale innovative entertainment projects that combine live performances, television and online channels; live interactive performance experience shows that combine classic IP elements; product placement or other modes of cooperation in Star CM’s classic IP movies; comprehensive cooperation in Star CM’s large-scale variety shows; and cooperation in Star CM’s projects themed to classic IP scenes.

“The two parties have confirmed to cooperate on a number of projects this year, including China Music Awards 2023, Sing! China Macao Concert 2023, Star Street Dance Gala 2023 and live interactive performance and experience shows that combine classic IP elements,” Sands China said.

“In the future, Sands China and Star CM will continue to deepen cooperation and create more innovative entertainment projects together.”

RelatedPosts

Sands China celebrates 1.1 billion cumulative visitors to its Macau resorts

Sands China celebrates 1.1 billion cumulative visitors to its Macau resorts

Thu 28 Aug 2025 at 19:09
IAG names Grand Lisboa Palace Resort Macau as venue and SJM Resorts S.A. as Venue Sponsor for 2025 Power 50 Black Tie Gala Dinner

SJM reports widened 1H25 loss despite GGR growing almost 12% to US$1.90 billion

Thu 28 Aug 2025 at 18:54
Capital Punishment

SJM to relocate satellite casino gaming tables, slot machines to Macau’s famous Hotel Lisboa as part of US$68 million deal with parent company STDM

Thu 28 Aug 2025 at 17:35
Asia market roundup

Asia market roundup

Thu 28 Aug 2025 at 12:26
Load More
Tags: China Music AwardsentertainmentMacauSands ChinaStar CM Holdings Limited
Share9Share2
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Flipping the script

Editorial – Flipping the script

by Ben Blaschke
Thu 28 Aug 2025 at 12:30

This month represents an important milestone for Inside Asian Gaming as we launch IAG EXPO – an expansion of the...

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and...

Rewriting the rules

Rewriting the rules

by Newsdesk
Thu 28 Aug 2025 at 11:43

IAG EXPO, taking place at Newport World Resorts from 8 to 10 September, is not your usual trade show. IAG...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

Australia’s Star Entertainment Group says available cash halved in December 2024 quarter as liquidity crunch bites again

Star Entertainment Group falls to AU$471.5 million loss in FY25 as remediation, regulatory hurdles continue to bite

by Ben Blaschke
Fri 29 Aug 2025 at 07:38

Australia’s Star Entertainment Group has reported a statutory loss of AU$471.5 million (US$308 million) for the financial year ended 30 June 2025, impacted by a 29% year-on-year decline in group-wide revenue including a 37% fall in gaming revenue. Although the...

Resorts World Las Vegas – Lighting up the north

Recovery of VIP gaming business helps Genting’s Resorts World Las Vegas book improved revenues of US$180 million in 2Q25

by Ben Blaschke
Fri 29 Aug 2025 at 05:30

Resorts World Las Vegas (RWLV), the US flagship of Malaysian gaming giant Genting Berhad, saw revenues grow by 8% quarter-on-quarter to US$180 million and EBITDA by 80% to US$18 million in 2Q25, with the company pointing to improved hold and...

Asia market roundup

Higher business volumes, margins at Resorts World Genting drive improved 2Q25 results for Genting Malaysia

by Ben Blaschke
Fri 29 Aug 2025 at 05:09

Genting Malaysia reported group-wide revenue of MYR2.92 billion (US$692 million) in the three months to 30 June 2025, up 9% year-on-year thanks to improvements across all regions including a 10% increase in revenue at flagship Resorts World Genting (RWG) in...

Sands China celebrates 1.1 billion cumulative visitors to its Macau resorts

Sands China celebrates 1.1 billion cumulative visitors to its Macau resorts

by Pierce Chan
Thu 28 Aug 2025 at 19:09

Sands China has now welcomed more than 1.1 billion guests across its Macau integrated resorts, representing a significant milestone in its more than 20-year history operating in Macau, the company stated Thursday. In an announcement that also coincided with the...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • English