iGaming industry solutions provider SOFTSWISS has highlighted 40% year-on-year client portfolio growth as it celebrates 10 years since the debut of its SOFTSWISS casino platform.
Launched in 2013, the platform has seen over 400 successful projects undertaken in that time and today powers 200 live brands from Europe, Latin America and Asia, with 73% of all projects supporting crypto, the company said this week.
Its growth has included the launch of 57 new projects in 2022 alone, with 4.5 million active players across the live brands it supports.
To equip operators with detailed project and player data, the Casino Platform team last year launched an Event Streaming feature enabling real-time tracking of any kind of casino activity.
Bonus API and Team Tournaments are two more new features reinforcing operator experience and leveraging one of the hottest iGaming trends – gamification. Bonus API helps operators drive player acquisition and retention by crafting personalized and unique bonuses based on a wide selection of parameters and settings. Team Tournaments expand player opportunities to compete and increase chances of winning through team effort, which helps operators engage more players, boost game activity, and, as a result, find positive movements in their profits. The In-Game Currency Conversion feature allows players to convert their crypto balances into nine most used fiat currencies: USD, EUR, AUD, RUB, CAD, NZD, NOK, JPY, and BRL.
Since the start of 2023 new product updates have included the MetaMask cryptocurrency wallet that interacts with the Ethereum blockchain, allowing players to deposit their MetaMask crypto balances while gambling. This means they don’t need to manually transfer funds from the MetaMask wallet to the casino wallet, which saves time and streamlines access to games.
Darya Avtukhovich, Head of the SOFTSWISS Casino Platform, said, “The rapid expansion we have seen from our Casino Platform is a testament to the hard work that everyone has been doing since we went live 10 years ago.
“This year promises to be one of the biggest years in terms of growth as we continue to develop local markets, expand our crypto offering, personalise content and implement social features. We also plan to strengthen our retention tools and expand our footprint in Latin America.”
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