The Vice Chair of the European Casino Association has described the return of a full-scale ICE London in 2023 for the first time in three years as a vital cog in the development of the global gaming industry post-COVID.
Tiina Siltanen, who is also General Manager of Finland’s Casino Helsinki and Casino Tampere, told organizer Clarion Gaming, “The 2023 creative of ‘Stronger Together’ really captures the industry mood certainly from my perspective and that of colleagues.
“February’s ICE will mark the return of the major supplier brands that we missed in April 2022 and that sense of solidarity and togetherness is both profound and really powerful.
“As a global industry we are stronger when we are together sharing challenges, solutions, ideas, inspiration, energy and the infectious ‘can do’ spirit that underpins our industry.”
Stuart Hunter, Managing Director of Clarion Gaming, explained, “In the research that we undertake with stakeholders on a regular basis, the primary reason quoted for attending ICE is the calibre of the exhibitors and the access their presence provides to the very latest innovations, and technology solutions.
“I think it’s fascinating to reflect on how the hundreds of thousands of conversations that will take place on and off the show floor at ICE will help to fashion the direction of the industry.”
“The common denominator whether you are an operator from South America, a machine developer from Europe, a regulator from Australia or a safer gambling charity working out of London is the power that ICE has to help stakeholders make the ‘connections’ that power the industry which is why the return of a full-sized ICE in February is so exciting and so compelling.”
Both Siltanen and Hunter noted that a key feature of this year’s show will be the ICE Consumer Protection Zone, highlighting the industry’s efforts to evolve.
“We are also ‘stronger together’ when we are addressing diversity in all of its forms, safer gambling and protection of the vulnerable,” Siltanen said. “In this respect the Consumer Protection Zone at ICE represents a stand-out feature on the show floor. Safer gambling has moved centre stage at ICE and the industry is much stronger when we collectively address consumer protection.”
ICE London runs from 7 to 9 February 2023 at ExCeL London. Inside Asian Gaming will have a strong team on the ground at ICE London, meeting with exhibitors and bringing readers all the latest news and developments from the show floor.
